Navigation Links
True story? Men prefer 'chick flicks' when they are explicitly fictionalized

Characterized by a heart-tugging plot, emotional melodrama is a subtype of dramatic entertainment that fosters deep emotional reactions on the part of the consumer. Often labelled chick-flicks, tearjerkers, or human interest stories, the importance of this form of entertainment is underscored by the popularity and success of movies like Titanic and the Oprah Winfrey Show. However, despite the apparent popularity of melodramatic entertainment, scant academic attention has been paid to the genre.

Now, new research in the Journal of Consumer Research examines emotional melodrama and finds a significant difference between how men and women view stories about protagonists who overcome challenges through sacrifice and bravery. While women tended to prefer stories that seem to be true, men enjoyed stories more when they were specifically told that they are fictionalized.

Providing explicit information that the story is make-believe may have enabled low empathizers (males in this case) to relax emotion norms and become more involved in the story, in turn resulting in more favorable evaluations of the entertainment, explain Jennifer J. Argo (University of Alberta), Rui (Juliet) Zhu and Darren W. Dahl (both University of British Columbia). The more empathetic a person is, the more s/he will be involved and immersed into the story and transported into the world of the narrative.

In fact, the researchers found that men were less likely to endorse gender stereotypes, such as men should not cry, when they thought the story was fictitious versus true, supporting this idea that they were temporarily discarding social norms and allowing themselves to enjoy the story, according to the researchers.

At a practical level our research findings speak to an increasingly popular trend in the entertainment industry wherein publishers and producers indicate at the outset of the story or program its level of fictionality (i.e., whether it is based on actual facts), the researchers write. Signaling the nature of the fictionality of a story or program may be one possible way of targeting specific segments in audiences.


Contact: Suzanne Wu
University of Chicago Press Journals

Related medicine news :

1. Smart Balance Announces Conversion of Convertible Preferred Stock
2. HealthSouth Declares Dividend on 6.5% Series A Convertible Perpetual Preferred Stock
3. Study Indicates Strong Consumer Preference to Fix Medicare Part D and Medicaid Flaws Threatening Access to Prescription Drugs
4. Schering-Plough Declares Quarterly Dividends on Common Shares and 2007 Mandatory Convertible Preferred Stock
5. Nationwide Respiratory Signs Preferred Pulse Oximetry Agreement with Masimo
6. BioMed Realty Trust Declares Fourth Quarter 2007 Common Stock and Preferred Stock Dividends
7. Karmanos Cancer Center Most Preferred Hospital for Cancer Care According to 2007 Survey
8. Survey confirms Americans prefer root canal treatment by endodontists
9. Mylan Completes $2.89 Billion of Equity Financings, Including Exercise of Overallotment Option of Mandatory Convertible Preferred Stock
10. Mylan Prices Offerings of Common Stock and Mandatory Convertible Preferred Stock
11. Minority patients prefer optical colonoscopy for colorectal cancer screening
Post Your Comments:
(Date:11/27/2015)... ... November 27, 2015 , ... Consistent with the ... 2016 Building Better Radiology Marketing Programs meeting will showcase some of ... 6, 2016, at Caesars Palace in Las Vegas with a pre-conference session on ...
(Date:11/27/2015)... ... 27, 2015 , ... The moment you stop improving is ... fulfilling the needs of advisers and clients but going above and beyond to ... customer service. However, there's always room for improvement, which is why the entire ...
(Date:11/27/2015)... ... November 27, 2015 , ... The men and women ... healthcare organizations in the country. They have overseen financial turnarounds, shown commitment to ... the healthcare industry as a whole through their advocacy and professional efforts. , ...
(Date:11/27/2015)... ... November 27, 2015 , ... Indosoft Inc., developer ... incorporation of Asterisk 11 LTS (Long Term Support) into its Q-Suite 5.10 product ... Q-Suite 5.10 up-to-date with a version of Asterisk that will receive not only ...
(Date:11/26/2015)... (PRWEB) , ... November 26, 2015 , ... ... a real-time eReferral system for diagnostic imaging in the Waterloo region. Using the ... and Nuclear Medicine tests directly from their electronic medical record (EMR) without the ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... -- Research and Markets ( ) has announced ... by Type (Dressings, Therapy Devices, Active Wound Care), Application ... and Geography - Global Forecast to 2020" report ... --> The purpose of this report is ... global advanced wound care market. It involves deep dive ...
(Date:11/26/2015)... November 26, 2015 ... adds "Global Repaglinide Industry ... Report on China Repaglinide Market, 2010-2019" ... data and information to its online ... . --> ...
(Date:11/26/2015)... Research and Markets ( ) ... Future Horizons and Growth Strategies in the Italian ... Segment Forecasts, Competitive Intelligence, Emerging Opportunities" report ... --> This new 247-page report ... drug monitoring market, including emerging tests, technologies, instrumentation, ...
Breaking Medicine Technology: