Navigation Links
True story? Men prefer 'chick flicks' when they are explicitly fictionalized
Date:1/8/2008

Characterized by a heart-tugging plot, emotional melodrama is a subtype of dramatic entertainment that fosters deep emotional reactions on the part of the consumer. Often labelled chick-flicks, tearjerkers, or human interest stories, the importance of this form of entertainment is underscored by the popularity and success of movies like Titanic and the Oprah Winfrey Show. However, despite the apparent popularity of melodramatic entertainment, scant academic attention has been paid to the genre.

Now, new research in the Journal of Consumer Research examines emotional melodrama and finds a significant difference between how men and women view stories about protagonists who overcome challenges through sacrifice and bravery. While women tended to prefer stories that seem to be true, men enjoyed stories more when they were specifically told that they are fictionalized.

Providing explicit information that the story is make-believe may have enabled low empathizers (males in this case) to relax emotion norms and become more involved in the story, in turn resulting in more favorable evaluations of the entertainment, explain Jennifer J. Argo (University of Alberta), Rui (Juliet) Zhu and Darren W. Dahl (both University of British Columbia). The more empathetic a person is, the more s/he will be involved and immersed into the story and transported into the world of the narrative.

In fact, the researchers found that men were less likely to endorse gender stereotypes, such as men should not cry, when they thought the story was fictitious versus true, supporting this idea that they were temporarily discarding social norms and allowing themselves to enjoy the story, according to the researchers.

At a practical level our research findings speak to an increasingly popular trend in the entertainment industry wherein publishers and producers indicate at the outset of the story or program its level of fictionality (i.e., whether it is based on actual facts), the researchers write. Signaling the nature of the fictionality of a story or program may be one possible way of targeting specific segments in audiences.


'/>"/>

Contact: Suzanne Wu
swu@press.uchicago.edu
209-608-2038
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Smart Balance Announces Conversion of Convertible Preferred Stock
2. HealthSouth Declares Dividend on 6.5% Series A Convertible Perpetual Preferred Stock
3. Study Indicates Strong Consumer Preference to Fix Medicare Part D and Medicaid Flaws Threatening Access to Prescription Drugs
4. Schering-Plough Declares Quarterly Dividends on Common Shares and 2007 Mandatory Convertible Preferred Stock
5. Nationwide Respiratory Signs Preferred Pulse Oximetry Agreement with Masimo
6. BioMed Realty Trust Declares Fourth Quarter 2007 Common Stock and Preferred Stock Dividends
7. Karmanos Cancer Center Most Preferred Hospital for Cancer Care According to 2007 Survey
8. Survey confirms Americans prefer root canal treatment by endodontists
9. Mylan Completes $2.89 Billion of Equity Financings, Including Exercise of Overallotment Option of Mandatory Convertible Preferred Stock
10. Mylan Prices Offerings of Common Stock and Mandatory Convertible Preferred Stock
11. Minority patients prefer optical colonoscopy for colorectal cancer screening
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/17/2017)... ... ... For breast cancer clinicians and researchers who were unable to attend the 2016 ... and analysis of its highlights, a novel half-day, complimentary meeting—the 14th Annual Best of ... 4, 2017 in Chicago. Chaired by Kathy S. Albain, MD, FACP, FASCO from the ...
(Date:1/17/2017)... ... January 17, 2017 , ... ... at the National Association of Music Merchants (NAMM) winter trade show, Booth #2876, ... , Etymotic’s ER•4® has long been the gold standard for high-definition, in-ear earphones. ...
(Date:1/17/2017)... Louisiana (PRWEB) , ... January 17, 2017 , ... ... Senior Medical Center joined the Peoples Health network on Dec. 1, 2016. ... beneficiaries. , “JenCare Senior Medical Center is an exciting addition to our provider ...
(Date:1/17/2017)... ... January 17, 2017 , ... Wettstein Agencies, a Denver area ... professionals throughout central Colorado, is joining local nonprofit Aurora Warms The Night to ... Night organization is committed to breaking the cycle of homelessness and poverty affecting ...
(Date:1/17/2017)... ... January 17, 2017 , ... The Sharie Withers ... has announced the latest beneficiary of their thriving community involvement program. The current ... to fulfilling the dreams of terminally ill patients. Donations to this worthy cause ...
Breaking Medicine News(10 mins):
(Date:1/18/2017)... MIAMI , January 18, 2017 ... announced the company plans to publish an online ... the Company,s preliminary sales forecast for 2017. Management ... Company,s trialing ninety-day record sales performance from its ... recently announced entry into the Cannabis sector ...
(Date:1/18/2017)... Drug Administration CSL CureVac Daiichi Sankyo ... Administration FORT Fresenius Pharmaceuticals Gamma Vaccines ... GlaxoWellcome Global Influenza Programme Grippol ... Systems Indian Association of Paediatrics Janssen Pharmaceuticals ... Krka Pharmaceuticals Medicago Medicare MedImmune ...
(Date:1/17/2017)... DUBLIN , Jan 17, 2017 Research ... Pancreas Devices System Market 2016-2020" report to their offering. ... The global artificial ... during the period 2016-2020. Global Artificial Pancreas Devices System ... with inputs from industry experts. The report covers the market landscape ...
Breaking Medicine Technology: