Navigation Links
True story? Men prefer 'chick flicks' when they are explicitly fictionalized
Date:1/8/2008

Characterized by a heart-tugging plot, emotional melodrama is a subtype of dramatic entertainment that fosters deep emotional reactions on the part of the consumer. Often labelled chick-flicks, tearjerkers, or human interest stories, the importance of this form of entertainment is underscored by the popularity and success of movies like Titanic and the Oprah Winfrey Show. However, despite the apparent popularity of melodramatic entertainment, scant academic attention has been paid to the genre.

Now, new research in the Journal of Consumer Research examines emotional melodrama and finds a significant difference between how men and women view stories about protagonists who overcome challenges through sacrifice and bravery. While women tended to prefer stories that seem to be true, men enjoyed stories more when they were specifically told that they are fictionalized.

Providing explicit information that the story is make-believe may have enabled low empathizers (males in this case) to relax emotion norms and become more involved in the story, in turn resulting in more favorable evaluations of the entertainment, explain Jennifer J. Argo (University of Alberta), Rui (Juliet) Zhu and Darren W. Dahl (both University of British Columbia). The more empathetic a person is, the more s/he will be involved and immersed into the story and transported into the world of the narrative.

In fact, the researchers found that men were less likely to endorse gender stereotypes, such as men should not cry, when they thought the story was fictitious versus true, supporting this idea that they were temporarily discarding social norms and allowing themselves to enjoy the story, according to the researchers.

At a practical level our research findings speak to an increasingly popular trend in the entertainment industry wherein publishers and producers indicate at the outset of the story or program its level of fictionality (i.e., whether it is based on actual facts), the researchers write. Signaling the nature of the fictionality of a story or program may be one possible way of targeting specific segments in audiences.


'/>"/>

Contact: Suzanne Wu
swu@press.uchicago.edu
209-608-2038
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Smart Balance Announces Conversion of Convertible Preferred Stock
2. HealthSouth Declares Dividend on 6.5% Series A Convertible Perpetual Preferred Stock
3. Study Indicates Strong Consumer Preference to Fix Medicare Part D and Medicaid Flaws Threatening Access to Prescription Drugs
4. Schering-Plough Declares Quarterly Dividends on Common Shares and 2007 Mandatory Convertible Preferred Stock
5. Nationwide Respiratory Signs Preferred Pulse Oximetry Agreement with Masimo
6. BioMed Realty Trust Declares Fourth Quarter 2007 Common Stock and Preferred Stock Dividends
7. Karmanos Cancer Center Most Preferred Hospital for Cancer Care According to 2007 Survey
8. Survey confirms Americans prefer root canal treatment by endodontists
9. Mylan Completes $2.89 Billion of Equity Financings, Including Exercise of Overallotment Option of Mandatory Convertible Preferred Stock
10. Mylan Prices Offerings of Common Stock and Mandatory Convertible Preferred Stock
11. Minority patients prefer optical colonoscopy for colorectal cancer screening
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... (PRWEB) , ... June 27, ... ... in the patient payment industry today announced its strategic partnership with Connance, ... system workflows. , The two companies’ proven, proprietary technology combine to provide ...
(Date:6/26/2016)... ... ... On June 10-11, 2016, A Forever Recovery, a holistic treatment center for ... Table in Battle Creek, MI, where the rehabilitation facility is located. This annual celebration ... world’s leading providers of cereal and other breakfast foods. Its residents often refer to ...
(Date:6/26/2016)... Michigan (PRWEB) , ... June 26, 2016 , ... ... to fertility once they have been diagnosed with endometriosis. These women need a ... they also require a comprehensive approach that can help for preservation of fertility ...
(Date:6/25/2016)... , ... June 25, 2016 , ... "With 30 hand-drawn ... specific project," said Christina Austin - CEO of Pixel Film Studios. , ProHand ... all within Final Cut Pro X . Simply select a ProHand generator and ...
(Date:6/25/2016)... , ... June 25, 2016 , ... On Friday, June ... a Bronze Wellness at Work award to iHire in recognition of their exemplary accomplishments ... of the 7th annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... , June 26, 2016 ... care operating models within the health care industry is ... financial efficiency , Deloitte offers a suite of ... business issues impacting efficient cost optimization: labor resource analysis, ... These services facilitate better outcomes and better economics ...
(Date:6/24/2016)... DUBLIN , June 24, 2016 ... and Markets has announced the addition of the ... their offering. ... products and provides an updated review, including its applications ... covering the total market, which includes three main industries: ...
(Date:6/24/2016)... Research and Markets has announced the ... Tests" report to their offering. ... The World Market for Companion Diagnostics covers the ... analysis in the report includes the following: ... Kits) by Region (N. America, EU, ROW), 2015-2020 , ...
Breaking Medicine Technology: