Navigation Links
True story? Men prefer 'chick flicks' when they are explicitly fictionalized
Date:1/8/2008

Characterized by a heart-tugging plot, emotional melodrama is a subtype of dramatic entertainment that fosters deep emotional reactions on the part of the consumer. Often labelled chick-flicks, tearjerkers, or human interest stories, the importance of this form of entertainment is underscored by the popularity and success of movies like Titanic and the Oprah Winfrey Show. However, despite the apparent popularity of melodramatic entertainment, scant academic attention has been paid to the genre.

Now, new research in the Journal of Consumer Research examines emotional melodrama and finds a significant difference between how men and women view stories about protagonists who overcome challenges through sacrifice and bravery. While women tended to prefer stories that seem to be true, men enjoyed stories more when they were specifically told that they are fictionalized.

Providing explicit information that the story is make-believe may have enabled low empathizers (males in this case) to relax emotion norms and become more involved in the story, in turn resulting in more favorable evaluations of the entertainment, explain Jennifer J. Argo (University of Alberta), Rui (Juliet) Zhu and Darren W. Dahl (both University of British Columbia). The more empathetic a person is, the more s/he will be involved and immersed into the story and transported into the world of the narrative.

In fact, the researchers found that men were less likely to endorse gender stereotypes, such as men should not cry, when they thought the story was fictitious versus true, supporting this idea that they were temporarily discarding social norms and allowing themselves to enjoy the story, according to the researchers.

At a practical level our research findings speak to an increasingly popular trend in the entertainment industry wherein publishers and producers indicate at the outset of the story or program its level of fictionality (i.e., whether it is based on actual facts), the researchers write. Signaling the nature of the fictionality of a story or program may be one possible way of targeting specific segments in audiences.


'/>"/>

Contact: Suzanne Wu
swu@press.uchicago.edu
209-608-2038
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Smart Balance Announces Conversion of Convertible Preferred Stock
2. HealthSouth Declares Dividend on 6.5% Series A Convertible Perpetual Preferred Stock
3. Study Indicates Strong Consumer Preference to Fix Medicare Part D and Medicaid Flaws Threatening Access to Prescription Drugs
4. Schering-Plough Declares Quarterly Dividends on Common Shares and 2007 Mandatory Convertible Preferred Stock
5. Nationwide Respiratory Signs Preferred Pulse Oximetry Agreement with Masimo
6. BioMed Realty Trust Declares Fourth Quarter 2007 Common Stock and Preferred Stock Dividends
7. Karmanos Cancer Center Most Preferred Hospital for Cancer Care According to 2007 Survey
8. Survey confirms Americans prefer root canal treatment by endodontists
9. Mylan Completes $2.89 Billion of Equity Financings, Including Exercise of Overallotment Option of Mandatory Convertible Preferred Stock
10. Mylan Prices Offerings of Common Stock and Mandatory Convertible Preferred Stock
11. Minority patients prefer optical colonoscopy for colorectal cancer screening
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/9/2016)... ... February 09, 2016 , ... METTLER ... ensure lab personnel have a basic understanding of the techniques they use so ... understanding will help them reduce waste and rework to create a leaner overall ...
(Date:2/9/2016)... Santa Rosa, California (PRWEB) , ... February 09, 2016 , ... ... been rated one of the highest preliminary data vendors in the latest KLAS report, ... 15 years, i2i has led the developing market for population health management (PHM). ...
(Date:2/8/2016)... Bethlehem, PA (PRWEB) , ... February 08, 2016 ... ... announce expanded authorization with BASF Human Nutrition into the Food & Beverage ... BSI has been BASF’s channel partner throughout Canada and USA geographies east ...
(Date:2/8/2016)... ... February 08, 2016 , ... ... packer for pouches, bags, and flow wrapped products at WestPack 2015, February 9-11, ... product manufacturers step up to semi-automatic or fully-automatic case packing with a small ...
(Date:2/8/2016)... Venice, FL (PRWEB) , ... February 08, 2016 ... ... their new community enrichment program serving the greater Venice, FL area, has initiated ... died tragically in a car accident just four days after Christmas. To support ...
Breaking Medicine News(10 mins):
(Date:2/9/2016)...  Misonix, Inc. (NASDAQ: MSON ), an ... markets innovative therapeutic ultrasonic products for spine surgery, ... surgery and other surgical applications, today announced financial ... half of fiscal year 2016 ended December 31, ... --> Highlights for the second quarter and ...
(Date:2/9/2016)... YORK, Pa., Feb. 9, 2016  Unilife Corporation ("Unilife" or "Company") ... of injectable drug delivery systems, today announced its financial results for ... 2015). ... Revenue for the ... million in the same period last year.  Cash receipts from customers ...
(Date:2/9/2016)... Feb. 9, 2016  Jazz Pharmaceuticals plc (Nasdaq: ... 2015 fourth quarter and full year financial results on ... financial markets.  Company management will host a live audio ... p.m. GMT to discuss fourth quarter and full year ... update and guidance for 2016 financial results. ...
Breaking Medicine Technology: