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True Orange Joins the True Lemon & True Lime Family
Date:2/19/2008

Free Samples Now Available for Health-Conscious Consumers Craving Freshly

Squeezed Orange Taste for Drinks, Cooking and Seasoning

BALTIMORE, Feb. 19 /PRNewswire/ -- In response to overwhelming customer demand, Grand Brands, Inc., the makers of True Lemon and True Lime, the original crystallized lemon and lime, is now adding True Orange to its family of products. True Orange provides freshly squeezed orange taste for home or on-the-go, without the mess, waste and inconvenience associated with fresh fruit. True Orange is available in the same easy-to-carry packets as True Lemon and True Lime, which have allowed citrus lovers to enjoy refreshing lemon and lime taste anytime, anywhere. Also, the True family of products has been embraced by health-conscious consumers looking for alternatives to sweetened or artificially sweetened drinks and waters. Unlike other powdered water-enhancers on the market, True Orange, Lemon and Lime can also be used for cooking in any recipe where you would use lemon, lime or orange juice. Free samples of all three products can be requested online at http://www.truelemon.com.

"We're excited to add True Orange to our True family of healthy, easy, all-natural flavors," said Heidi Carney, vice president of customer relations/marketing. "We believe so much in True Orange, Lemon and Lime that we're offering free samples online. We hear from our customers every day thanking us for providing products that help them drink more water, feel healthier or add natural citrus flavors easily for healthy cooking."

Each serving of True Orange provides:

-- Consistent fresh orange taste;

-- 100 percent all-natural ingredients including fresh orange juice and

oils;

-- 0 calories and 0g carbohydrates;

-- 0g sugars and no artificial sweeteners;

-- Gluten-free with no preservatives and no sodium; and

-- 25 percent of an adult's daily Vitamin C requirements.

Nutritionists agree that True Lemon, True Lime and True Orange add natural flavor to water without changing it into a soft drink or other sweetened beverage. Additionally, recent headlines report researchers at Purdue University and The National Institutes of Health link saccharin, the ingredient found in diet sodas and other artificially sweetened beverages, to higher weight gain as compared to the consumption of regular sugary foods (Los Angeles Times, February 2008). Experts strongly agree that water consumption is the best choice for health and dietary benefits. In fact, a Grand Brands customer survey of approximately 1,300 respondents found that 67 percent said they drank more water each day thanks to True Lemon and True Lime.

True Orange, True Lemon and True Lime have been embraced by:

-- Orange, lemon and lime lovers;

-- Home chefs;

-- People tired of wasting fresh oranges, lemons and limes;

-- People who don't like the taste of plain water;

-- People avoiding artificial or natural sweeteners;

-- People trying to lose weight; and

-- People with diabetes or hypertension.

The uses are endless for True Orange, True Lemon and True Lime and include enhancing beverages and teas; replacing orange, lemon and lime juice in cooking and baking recipes; using them in rubs or marinades for fish, meat and poultry; and sprinkling on fruits, vegetables, popcorn and salads. Because True Orange, True Lemon and True Lime have no sodium, they make a great seasoning for those looking to reduce or eliminate salt without sacrificing flavor. A long shelf-life means cooking will no longer include running to the store last-minute to replace that orange, lemon or lime that has spoiled.

True Orange is available for purchase in grocery stores like Kroger and Food Lion as well as online at http://www.truelemon.com. True Lemon is available in more than 12,000 grocery stores including Kroger, Albertsons, Ralphs, Whole Foods, Food Lion, Wegmans, ShopRite, select Wal-Mart Super Centers, Giant, Weis and Acme. True Lime is available in more than 8,000 stores and growing. The average price for a 32-packet box of all three products is $3.29. True Lemon and True Lime also come in shakers, with an average retail price of $3.99.

About Grand Brands, Inc.

A Baltimore-based company founded in 2003, Grand Brands is dedicated to meeting the needs of today's consumer by creating innovative food products that offer taste and convenience while complementing a healthy diet and providing a great value. More than 30,000,000 packets of True Lemon, the first product developed, have been distributed since its launch. The company continues to expand its vision with the creation True Lime and True Orange.

Contact:

Marina Soto/Karsha Chang Public Relations: 909-592-0357

Heidi C. Carney/Grand Brands: 866-885-3666


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SOURCE Grand Brands, Inc.
Copyright©2008 PR Newswire.
All rights reserved

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