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True Goods Urges Consumers: “Think Before You Pink”

Denver, Colorado (PRWEB) October 17, 2014

Breast Cancer Awareness Month is a big deal at True Goods. The disease still affects far too many women, research needs more investment, treatment options must continue to expand, and it is important for the medical establishment to keep exploring prevention strategies. All of this resonates profoundly at True Goods, where nothing for sale is a potential carcinogen.

But too many companies pay mere lip service to their women customers, and to the disease, with flashy pink promotions. In fact, some pink-happy companies sell products that are implicated in the causes of the disease.

"We love when companies and organizations that actively fight breast cancer, or that at least do not sell potentially carcinogenic products, champion Breast Cancer Awareness Month with lots and lots of pink. And we condemn companies with no business patting themselves on their backs about breast cancer launching pink campaigns for the sake of their images and their sales campaigns," said True Goods founder, Elizabeth Wasserman.

True Goods, the only truly toxin-free marketplace, supports the great companies around the world that refuse to use potential carcinogens in their products, and that support breast cancer awareness, research and support. An example of one that’s talking the talk when it comes to being non-toxic and supporting breast cancer research is Acure Organics, which offers everything from shampoo to facial toners to hydrating lotions, all without harmful toxins that can cause breast cancer.

It’s the same with products throughout the True Goods aisles — plenty of real pink, and no pinkwashing!

Our busy True Goods blog contains a wealth of tips for shoppers about what to avoid, in terms of toxins, when looking for household and personal care products. A quick sample: avoid parabens, triclosan, synthetic fragrance, bisphenol A (BPA) and the toxic trio of toluene, formaldehyde and dibutyl phthalate in nail products.

No matter where you shop, True Goods urges consumers to research companies that are waving the pink banner before buying their products. Too often, companies flashing a lot of bright pink should instead be hiding in the dark during Breast Cancer Awareness Month.

About True Goods
Established in 2014 by Colorado entrepreneur Elizabeth Wasserman, True Goods offers shoppers a toxin-free marketplace of hard-to-find home, personal care and child products. True Goods “Consciously Curated”® process is a rigorous set of science-based health and safety standards that all products must pass in order to be sold on the site. For more information:, Facebook:, Twitter:

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Source: PRWeb
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