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Tropicana Launches 'Get Your Fruit On!' Campaign to Help Narrow the Gap in the Nation's Fruit Consumption
Date:6/16/2009

Tropicana Donates Up To A Quarter Million Fruit Servings Of Orange Juice to USDA's Summer and School Food Service Program For Kids and Encourages Americans to Increase Fruit Consumption

CHICAGO, June 16 /PRNewswire/ -- Seven out of ten American adults are not getting enough fruit in their daily diets, despite the USDA Dietary Guidelines recommendation to consume four servings, or two cups, of fruit a day as part of an overall healthy diet (based on an average 2,000-calorie diet).(1) Americans have long struggled to meet this goal as fruit consumption has remained stagnant since the 1980s.(1) For those who do manage to get some fruit in their diet, 100 percent orange juice represents one of the main sources of fruit,(2) as one nutrient-dense, eight-ounce glass of orange juice delivers two fruit servings.(3) To help narrow the fruit gap for kids in need and encourage Americans to increase their fruit consumption, Tropicana Products, Inc., a division of PepsiCo, Inc. (NYSE: PEP), is rallying people to "Get Your Fruit On!" with Tropicana Pure Premium orange juice starting in June: National Fruit and Vegetable Month.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090616/CG33141)

"The goal of our 'Get Your Fruit On!' campaign is to help Americans, and especially kids in need of good nutrition, get on the right path to realizing the nutritional benefits of fruit and fruit juice," said Andy Horrow, chief marketing officer for Tropicana. "Surprisingly, we've learned a majority of orange juice drinkers are unaware that 100 percent orange juice contributes to their daily fruit intake. A glass of Tropicana Pure Premium orange juice at breakfast is one great-tasting and convenient way to get a jump start on your fruit goals."

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SOURCE Tropicana Products, Inc.
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