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TrinityCare Senior Living, Inc. Retains RJ Falkner & Company, Inc. as Investor Relations Counsel

FRIENDSWOOD, Texas, March 30 /PRNewswire-FirstCall/ -- TrinityCare Senior Living, Inc. (OTC Bulletin Board: TCSR), which develops, manages and owns faith-based senior living facilities, today announced that it has retained RJ Falkner & Company to develop and implement a comprehensive investor relations program for the Company.

RJ Falkner & Company, Inc. is an investment research and financial communications firm that seeks out undervalued small-cap companies with the potential to outperform the overall stock market on an intermediate- and long-term basis. Its research analysts work with the managements of such companies to broaden their exposure within the investment community and expand the level of interest among investment professionals and high-net-worth individual investors. Additional information on RJ Falkner & Company, Inc. is available on the Internet at

"We selected RJ Falkner & Company as our investor relations firm because of its expertise in shareholder communications and the relationships that its research analysts have developed within the investment community during the past 38 years," stated Donald W. Sapaugh, Chairman and Chief Executive Officer of TrinityCare Senior Living, Inc.

"We are excited to be selected to provide a full range of investor relations services to TrinityCare Senior Living, Inc.," commented R. Jerry Falkner, CFA, President of RJ Falkner & Company, Inc. "We believe the Company's provision of comprehensive senior living services in a faith-based setting represents an attractive lifestyle option for the fastest-growing segment of the American population - the over-65 generation. TrinityCare's faith-based approach to the needs of seniors, combined with the 'community' atmosphere provided in its facilities, should appeal to an expanding population as the 'WWII baby-boom generation' enters its retirement years, and we believe the Company's growth strategy can deliver outstanding value to shareholders."

The agreement between TrinityCare Senior Living, Inc. and RJ Falkner & Company covers one year and provides for assistance in investor relations, press release development, the preparation of independent analyses and research reports, and other related services of benefit to TrinityCare Senior Living, Inc. Any forecasts, projections and/or conclusions contained in the research reports published by RJ Falkner & Company will be independently prepared by RJ Falkner & Company, unless otherwise stated, and will not be endorsed by the management of TrinityCare Senior Living, Inc.

About TrinityCare Senior Living, Inc.

TrinityCare Senior Living ("TrinityCare") develops, owns, and manages quality senior living facilities that focus on enriching the faith of the residents and providing state-of-the-art independent living, assisted living, memory care and adult day care services in a single location. The Company partners with local churches and developers for each facility and offers a wide range of both community and personal services to residents. TrinityCare is a rapidly growing company with three successful facilities currently operating in Texas and Tennessee. Near-term expansion plans target the Southeastern part of the United States. For more information please visit

TrinityCare is headquartered in Friendswood, Texas (Houston metropolitan area) and its common stock trades on the OTC Bulletin Board under the symbol "TCSR".

The information in this news release includes certain forward-looking statements that are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including statements related to the future financial performance of the Company. Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to, successful execution of growth strategies, product development and acceptance, the impact of competitive services and pricing, general economic conditions, and other risks and uncertainties described in the Company's periodic filings with the Securities and Exchange Commission.

SOURCE TrinityCare Senior Living, Inc.
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