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TrimWater Teams Up With Women's Fitness Leader Lucille Roberts
Date:6/23/2008

Low-calorie flavored water continues to make a name for itself as the drink

of choice for individuals committed to leading a healthier lifestyle

NEW YORK, June 23 /PRNewswire/ -- TrimWater has announced a partnership with women's fitness industry leader Lucille Roberts. As the great tasting, low-calorie flavored water of choice for health conscious individuals seeking an alternative to high-sugar, high-calorie beverages, it's no wonder that TrimWater is now available at the top ten Lucille Roberts gym locations in New York City and Long Island, with more to come.

"We are thrilled about the opportunity to work with Lucille Roberts, the first name for women's fitness. For years I have marveled at the success of Lucille Roberts, despite a highly competitive marketplace. Their continued success is simple: knowing their customers and making their lives better," said Lifestyle Beverages Founder David Sackler. "Education about the challenges and options available, inspiration by and of others and perspiration from effort, combine to give the Lucille Roberts customer the ability to succeed. We are proud to have the opportunity to be a part of future success stories."

"It's only natural that we team up with TrimWater in our efforts to give individuals all the tools necessary to be successful in both weight loss and general fitness," said Lucille Roberts Vice President Barbara Pallante. "Both of our brands are dedicated to supporting an overall healthy lifestyle."

TrimWater was created by Sackler in response to a need for a low-calorie, low-sugar flavored water alternative for anyone who doesn't want to sacrifice great taste for staying in shape. After realizing how high-calorie and high-sugar drinks, such as juices and popular flavored and vitamin enhanced water products add to weight gain, he sought to create a healthier alternative.

"Most of us are taught as children that juice is a vitamin rich, flavorsome alternative to water,"
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SOURCE Lifestyle Beverages, Inc.
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