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TrimWater Teams Up With Women's Fitness Leader Lucille Roberts
Date:6/23/2008

Low-calorie flavored water continues to make a name for itself as the drink

of choice for individuals committed to leading a healthier lifestyle

NEW YORK, June 23 /PRNewswire/ -- TrimWater has announced a partnership with women's fitness industry leader Lucille Roberts. As the great tasting, low-calorie flavored water of choice for health conscious individuals seeking an alternative to high-sugar, high-calorie beverages, it's no wonder that TrimWater is now available at the top ten Lucille Roberts gym locations in New York City and Long Island, with more to come.

"We are thrilled about the opportunity to work with Lucille Roberts, the first name for women's fitness. For years I have marveled at the success of Lucille Roberts, despite a highly competitive marketplace. Their continued success is simple: knowing their customers and making their lives better," said Lifestyle Beverages Founder David Sackler. "Education about the challenges and options available, inspiration by and of others and perspiration from effort, combine to give the Lucille Roberts customer the ability to succeed. We are proud to have the opportunity to be a part of future success stories."

"It's only natural that we team up with TrimWater in our efforts to give individuals all the tools necessary to be successful in both weight loss and general fitness," said Lucille Roberts Vice President Barbara Pallante. "Both of our brands are dedicated to supporting an overall healthy lifestyle."

TrimWater was created by Sackler in response to a need for a low-calorie, low-sugar flavored water alternative for anyone who doesn't want to sacrifice great taste for staying in shape. After realizing how high-calorie and high-sugar drinks, such as juices and popular flavored and vitamin enhanced water products add to weight gain, he sought to create a healthier alternative.

"Most of us are taught as children that juice is a vitamin rich, flavorsome alternative to water," Sackler says. "Similarly, many of the flavored and vitamin enhanced water products now on the market put individuals in danger of weight gain with their high-calorie and high-sugar content. I wanted to create a product that could be consumed on a regular basis that would promote weight loss."

TrimWater is the ultimate diet drink, with only 10 calories and 3 grams of sugar per bottle, and nutritionally enhanced to help with weight maintenance. TrimWater comes in a myriad of flavors and has no artificial colors, flavors, aspartame, preservatives, or carbonation, but it tastes great with no funky "diet aftertaste."

About Lifestyle Beverages, Inc.

Lifestyle Beverages is about great tasting, high quality beverages -- with a twist. The twist is that we believe you can have a great tasting drink that won't "mysteriously" add weight and inches to your body. Lifestyle Beverages wants to give you the ability to drink truly healthier, without giving up the flavor you enjoy. The benefits of drinking water are well known & documented. We're about allowing you to reap those benefits, & making it taste great while doing it! We're not only about losing weight. We're about providing you with healthful alternatives to maintain a healthy weight & lifestyle. Weight loss without a healthy lifestyle for weight maintenance is not effective in the long term, and will not lead to you achieving your ultimate goals. We're here to help bring out the best in you. (http://www.trimwater.com)

About Lucille Roberts

Fitness for women is what Lucille Roberts' women's gym is all about -- and nobody does it better! This is why Lucille Roberts has remained the women's health club leader in providing fitness for women for more than 38 years. From its inception, Lucille Roberts' women's gym has been dedicated to improving women's lives through fitness, weight loss and exercise. Today this legacy continues in more than 45 women's health clubs throughout New York, New Jersey and Pennsylvania. Lucille Roberts has been the women's gym of choice serving over 2 million workouts a year. You won't find a better value in any other women's gym, with one low price for unlimited visits and unlimited classes run by experts in women's weight loss so you get the results you want fast! For more information, go to http://www.lucilleroberts.com or call 1-800-USA-LUCILLE (http://www.lucilleroberts.com)

CONTACT: Martin Matishak

martin@westinrinehart.com

(202) 466-1396


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SOURCE Lifestyle Beverages, Inc.
Copyright©2008 PR Newswire.
All rights reserved

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