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TrimWater kicks off the summer with SYNERGY Events' 'The Glamorous Red'

Second annual live makeover competition

BOSTON, May 13 /PRNewswire/ -- TrimWater will be on hand May 16 to support SYNERGY Events, the premier event planning company in Boston, to present The Glamorous Red 2nd annual live makeover competition. The competition will take place between three of Boston's hottest salons on May 16, 2008. Doors open at 8:30 p.m. at the Church Restaurant and Lounge, 69 Kilmarnock Street, Boston, MA.

Attendees will be treated to vodka Trimtinis and will leave the show gaining fresh ideas and insights on everything from fitting into a new bathing suit to the latest fashion and make-up trends all to help spice up their look for the summer.

'The Glamorous Red' is not just another makeover competition. It is a dynamic environment in which young, trendy Boston socialites come together to explore fashion, art, music and network with like-minded fashion forward socialites. The chic event is a culmination of an exciting and intense on-site makeover contest; a free makeup tips session with the guests by the participating salons, cocktails, complementary gift bags and live entertainment.

The makeover team includes three of Boston's finest salons -- Beaucage Salon & Spa, Athena Salon & Spa and Salon Acote. Makeover guests will be randomly selected from the audience to receive a dramatic transformation. With cameras rolling, everyday real women will be selected from the crowd to be transformed into glamorous divas in front of a live audience. A panel of judges who hold knowledge and expertise in the beauty and fashion industries will determine the winning makeover. Among the judges is one of the industry's most sought after makeup artists, Debra Macki.

TrimWater was created by Lifestyle Beverages Founder David Sackler in response to a need for a low-calorie, low-sugar flavored water alternative for anyone who doesn't want to sacrifice great taste for staying in shape. After realizing how high-calorie and high sugar drinks such as juices and popular flavored and vitamin enhanced water products add to weight gain, he sought to create a healthier alternative.

"Most of us are taught as children that juice is a vitamin rich, flavorsome alternative to water," Sackler says. "Similarly, many of the flavored and vitamin enhanced water products now on the market put individuals in danger of weight gain with their high-calorie and high-sugar content. I wanted to create a product that could be consumed on a regular basis that would promote weight loss."

TrimWater is the ultimate diet drink, with only 10 calories and 3 grams of sugar per bottle, and nutritionally enhanced to help with weight maintenance. TrimWater comes in a myriad of flavors and has no artificial colors, flavors, aspartame, preservatives, or carbonation, but it tastes great with no funky 'diet aftertaste'.

The event is being sponsored by Avon, Salon Acote, Beaucage Salon & Spa, Venni Caprice (clothing designer for the six ladies), TrimWater and Pearl Vodka. A portion of revenue generated from the event will go directly to the National Breast Cancer Foundation, to help women battle against breast cancer.

A limited number of tickets are still available and can be pre-purchased online for $20: . The dress code for the event is trendy red.

For additional information on attending or sponsoring the event, please visit online:

About The SYNERGY Events

The SYNERGY Events is the premier event planning company based in New York and Boston. Collaborating with local businesses, the company produces strategic themed events that focus on fashion, music, art, culture and social networking. These events are designed to deliver the ultimate nightlife experience to a target of young, high-end professionals. The company partners with various luxury product companies to help brand their products at these themed events.

About Lifestyle Beverages, Inc.

Lifestyle Beverages is about great tasting, high quality beverages -- with a twist. The twist is that we believe you can have a great tasting drink that won't 'mysteriously' add weight and inches to your body. Lifestyle Beverages wants to give you the ability to drink truly healthier, without giving up the flavor you enjoy. The benefits of drinking water are well known & documented. We're about allowing you to reap those benefits, & making it taste great while doing it! We're not only about losing weight. We're about providing you with healthful alternatives to maintain a healthy weight & lifestyle. Weight loss without a healthy lifestyle for weight maintenance is not effective in the long term, and will not lead to you achieving your ultimate goals. We're here to help bring out the best in you.

Please Contact: Jessica Hoy,, 202-466-7717

SOURCE TrimWater
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