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Trident(R) Raises Awareness and Funds for Children's Oral Health Cause During the First Week of September
Date:8/27/2009

. combined business unit of Cadbury plc (NYSE: CBY) - a leading global confectionery business with number one or number two positions in over 20 of the world's 50 largest confectionery markets.

In the United States, the brand portfolio of Cadbury includes some of the best-loved confections in the US, including Trident(R), Dentyne(R), Halls(R), Bubblicious(R), Sour Patch(R), Swedish Fish(R), Chiclets(R), Certs(R) and Stride(R), The Ridiculously Long Lasting Gum(R) and Green & Black's(R) organic chocolate. Our people create brands people love with passion, dedication and drive.

For more information visit www.cadbury.com.

    [1] Oral Health in America: A Report of the Surgeon General, May 2000
    [2] National Center for Health Statistics, National Health and Nutrition
        Examination Survey III
    [3] Stephen A. Martin, Jr., Ph.D., M.P.H., chief operating officer of the
        Cook County Department of Public Health
    [4] 2007 Euromonitor
    [5] Data on file


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SOURCE Cadbury North America
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