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Trident(R) Raises Awareness and Funds for Children's Oral Health Cause During the First Week of September
Date:8/27/2009

PARSIPPANY, N.J., Aug. 27 /PRNewswire/ -- Trident(R), the best selling sugar-free gum brand in the world[4], is donating a portion of its proceeds during the first week in September to Smiles Across America(R) (SAA), the signature program of Oral Health America that supports dental services to thousands of children in underserved communities nationwide. Kicking off September 1 and running through September 7, Trident will donate $0.05 for every package of Trident gum purchased to SAA as part of a three-year commitment to help the organization shed light on the importance of pediatric oral health in the U.S.

Tooth decay is the most common chronic childhood disease in America[1], affecting almost 50 percent of second graders and almost 80 percent of 17-year-olds[2]. Untreated tooth decay and disease can affect a child's health, well-being, growth and achievement[3]. Each year, over 51 million school hours are lost as a result of problems related to tooth decay. Trident's contributions help SAA link local governments, businesses and supporters with care providers and schools to help fight untreated oral disease in children.

"Trident has played a distinct role in oral health for over forty years, since launching as the first sugar-free gum to help fight tooth decay," said Lesya Lysyj, executive vice president, marketing, Cadbury North America. "By supporting Smiles Across America, we continue to raise awareness about the importance of access to pediatric dental care in the U.S. Now, consumers who chew Trident gum have the chance to help make a difference in the lives of millions."

Jennie Garth Spreading Smiles

As a result of the $1.5 million contribution announced late last year, Trident will more than double the number of children who currently receive oral health services and education through the SAA care provider network ov
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SOURCE Cadbury North America
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