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Trick-or-Treat for UNICEF Continues to Save Children's Lives Worldwide

NEW YORK, July 15 /PRNewswire-USNewswire/ -- For the 59th consecutive year, the U.S. Fund for UNICEF will launch its time-honored Trick-or-Treat for UNICEF campaign this fall. Trick-or-Treat for UNICEF is one of the nation's longest running youth philanthropy programs, and is often a child's first experience with volunteerism in the United States. To date, Trick-or-Treat for UNICEF has received over $148 million dollars to help put an end to the unnecessary deaths of 25,000 children who die each day of preventable causes.

"Generation after generation of American schoolchildren had their first philanthropic experience through Trick-or-Treat-for-UNICEF, forming an emotional attachment to our brand and our mission to see a day when no child dies of a preventable cause," said Caryl Stern, President and CEO of the U.S. Fund for UNICEF.

As an education and fundraising initiative, Trick-or-Treat for UNICEF provides U.S. children, along with their parents and teachers, the opportunity to learn about their peers worldwide who are truly in need and to raise money on their behalf. The program will continue to teach young people the value of community service, educate them about global issues facing children in other parts of the world and empower them with the tools to be active global citizens making a difference in the world.

In addition to the traditional fundraising methods of Trick-or-Treating for UNICEF, supporters can host Halloween parties and participate in new technology-backed fundraising techniques including a mobile giving text-or treat for UNICEF effort. Resources for fundraisers and educators including downloadable lessons plans, activity sheets, fundraising ideas, e-card reminders, and additional materials can be found online at

Collection boxes are available online and at several retail locations, including Baskin Robbins, Pier 1 Imports and Hallmark Gold Crown stores. Boxes can also be ordered by phone at 1-800-FOR-KIDS. Donations can be made via credit card or check, or through over 12,000 participating Coinstar Centers, found in supermarkets, drug stores and mass merchants nationwide.

Trick-or-Treat for UNICEF owes its success over the years not only to the children, parents and educators who have taken the initiative to participate, but also to a wide array of companies and organizations that serve as invaluable partners. The U.S. Fund for UNICEF is grateful for the longtime support of Coinstar, Hallmark Gold Crown Stores, and Pier 1 Imports, and is pleased to announce that Baskin Robbins and HGTV have joined as supporters of this year's campaign.

For more information, please visit


UNICEF has saved more children's lives than any other humanitarian organization in the world. Working in over 150 countries, UNICEF provides children with health care, clean water, nutrition, education, emergency relief, and more. The U.S. Fund for UNICEF supports UNICEF's work through fundraising, advocacy, and education in the United States.

Despite extraordinary progress, 25,000 children still die each day from preventable causes. Our mission is to do whatever it takes to make that number zero by giving children the essentials for a safe and healthy childhood. For more information, visit


Baskin-Robbins is pleased to be part of the Trick-or-Treat for UNICEF 2009 program. This year will mark the first year that Baskin-Robbins has participated as a national box distribution retailer. Free collection boxes will be displayed and distributed at nearly 2,700 stores across the country during the month of October. To find a location near you, visit


Now in its thirteenth year, Coinstar, Inc., helps make Trick-or-Treating for UNICEF easy for participants of all ages. 365 days a year, participants of this grassroots initiative can quickly empty their orange collection boxes into over 12,000 Coinstar Centers(R)( )in participating supermarkets, drug stores and mass merchants across the U.S. (excluding New York) to make Halloween count and help UNICEF do whatever it takes to save children's lives. Coinstar, Inc., owns and operates a network of self service coin counting machines in retail locations throughout the U.S., Canada, and the UK.


This is Hallmark Gold Crown's fourth year supporting the Trick-or-Treat for UNICEF campaign. In addition to selling Halloween-themed UNICEF greeting cards in over 650 Hallmark Gold Crown stores nationwide, all 3,300 locations will distribute the famous orange Trick-or-Treat for UNICEF boxes. Customers can pick up their free collection boxes at special in-store displays in all Hallmark Gold Crown stores during the month of October.

About HGTV

HGTV is proud to join the U.S. Fund for UNICEF as the national media sponsor of the Trick-or-Treat for UNICEF campaign. As the newest partner, HGTV will highlight the Trick-or-Treat for UNICEF campaign in a primetime Halloween television special in October and include Trick-or-Treat for UNICEF in the Halloween-related content featured on America's leader in home and lifestyle programming, HGTV is distributed to more than 97 million U.S. households and is one of cable's top-rated networks. is the nation's leading online home-and-garden destination with an average of 5 million unique visitors per month.


This year marks the 24th anniversary of Pier 1 Imports' partnership with UNICEF. Since 1985, Pier 1's exceptional commitment has raised over $28 million to save and improve the lives of children around the world. 2009 will mark the ninth year that Pier 1 Imports will serve as a national Trick-or-Treat for UNICEF box distribution retailer. This year, Pier 1 will prominently display and distribute free collection boxes in almost 1,000 stores across the country during the month of October.

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