Navigation Links
Trial Lawyer TV Ads for Medical Malpractice Lawsuits Grew 1,400 Percent in Last Four Years, Study Shows
Date:9/8/2009

WASHINGTON, Sept. 8 /PRNewswire-USNewswire/ -- Television advertisements soliciting plaintiffs for medical malpractice lawsuits increased from about 10,150 ads in 2004 to more than 156,000 ads in 2008--nearly a 1,400 percent increase in four years, according to a new study released today. The study showed that spending for these ads increased from $3.8 million to nearly $62 million during this time period--a 1,300 percent increase in 2008-adjusted dollars.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080919/USCHAMBERLOGO)

Lisa A. Rickard, president of the U.S. Chamber Institute for Legal Reform, which sponsored the study, said the finding is a window into what appears to be the growing role of medical malpractice cases in the overall litigation landscape. "Lawsuits are ultimately a business driven by the plaintiffs' bar, and when you see the marketing of medical malpractice lawsuits exploding like this, it tells you that these lawsuits are a growing sector within the larger lawsuit industry," she said.

The study was conducted by the Campaign Media Analysis Group. Evan Tracey, the firm's president and veteran advertising analyst, said, "There is no question that the number of ads airing has increased dramatically," said Tracey. "As with every other advertising sector, marketers tend to go with what is working," he said.

This new evidence of growth in plaintiffs' lawyer medical malpractice lawsuits comes amid an increased focus on medical liability reform--or lack thereof--in the larger healthcare reform debate.

In August, former Vermont Governor and Democratic National Committee Chairman Dr. Howard Dean made a telling statement when he answered a question at a Congressional town hall meeting about the lack of medical liability reform in the current healthcare reform proposals. Dean responded, "The reason that tort reform is not in the bill is because the people that wrote it did not want to take on the trial lawyers in addition to everybody else they were taking on, and that is the plain and simple truth."

"This study is yet another piece of evidence that we need meaningful medical liability reform as a key ingredient of any workable healthcare reform package," said Rickard.

To see the findings of the plaintiffs' lawyer medical malpractice advertising study, along with the methodology, go to www.instituteforlegalreform.com/medmalstudy.

ILR seeks to promote civil justice reform through legislative, political, judicial, and educational activities at the national, state, and local levels.

The U.S. Chamber is the world's largest business federation representing more than 3 million businesses and organizations of every size, sector, and region.

www.uschamber.com www.chamberpost.com


'/>"/>
SOURCE U.S. Chamber Institute for Legal Reform
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Hard To Treat Diseases (HTDS) Completes Injection Clinical Trial
2. ERT Achieves Cardiac Safety Milestone after Completing 150th TET Trial
3. China Sky One Medical, Inc. Submits Application to Perform Clinical Trials for Two New Eye Drugs to SFDA
4. Bionovo to Present Positive Results from Phase 2 Trial of Menerba for Vasomotor Symptoms to the International Community
5. NIAID funds clinical trials that address the problem of antimicrobial resistance
6. Key Stakeholders to Discuss Regulatory Issues Related to the Use of Study Endpoints in Multinational Clinical Trials
7. September 2009 is Atrial Fibrillation Month
8. Video: RE-LY Trial Met Primary Outcome for Reducing Incidence of Stroke or Systemic Embolism in Non-valvular Atrial Fibrillation Patients
9. Video: Phase III Head to Head Trial Showed Ticagrelor Reduced Cardiovascular Death and Heart Attacks Over Clopidogrel in Acute Coronary Syndromes Patients
10. Cardiome Announces Upcoming Presentation Of Results Of Phase 2b Clinical Trial Of Vernakalant (Oral) At The European Society Of Cardiology Congress 2009
11. CenterWatch Celebrates 15-Year Milestone as Leading Information Provider for the Clinical Trials Industry
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/5/2016)... (PRWEB) , ... December 05, 2016 , ... The new ... the individual looking to buy neoprene knee sleeves for lifting and any ... design focuses heavily on two main aspects to provide a higher quality knee sleeve ...
(Date:12/5/2016)... Wallingford, CT (PRWEB) , ... December 05, 2016 ... ... hemostatic devices, announces today that they have teamed up with The American College ... Working with the ACS’s Committee on Trauma, the “Bleeding Control Basic” course is ...
(Date:12/4/2016)... ... December 03, 2016 , ... ... transitions and many more tools allowing FCPX editors to create professional looking video ... Studios. , Perfect Harmony contains a beautifully designed 3D environment for placing ...
(Date:12/4/2016)... Viejo, California (PRWEB) , ... December 04, 2016 ... ... lower third presets that have new attractive animation styles with unique displacement design ... Displace features 30 pre-animated lower third designs. Choose from a variety of design ...
(Date:12/2/2016)... ... December 02, 2016 , ... Halfway through its partnership with ... preventative dental services to more than 15,900 children 5 years old and younger and ... $38 million over a span of five years to Western University of Health Sciences, ...
Breaking Medicine News(10 mins):
(Date:12/5/2016)... , Nov. 29, 2016 Several leading ... by Accera, Inc. at 11 a.m. EST ... International Conference on Clinical Trials for Alzheimer,s Disease (CTAD). ... metabolism in Alzheimer,s disease and therapeutic targets that address ... "Following the recent failure of another therapy targeting ...
(Date:12/5/2016)... Dec 5, 2016 Research and Markets ... Product (Instruments, Consumables), Application (Biomedical & Biochemical Research, Disease Diagnostics), End ... Forecasts to 2021" report to their offering. ... , , ... Million in 2021 from USD 574.8 Million in 2016, growing at ...
(Date:12/5/2016)... December 5, 2016 According to a new report published ... Application - Global Opportunity Analysis and Industry Forecast, 2014 - 2022", the global ... reach $5,255 million by 2022, growing at a CAGR of 6.4% from 2016 ... four-fifths share. Continue Reading ... ...
Breaking Medicine Technology: