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TriWest Receives National Awards for Innovative Video Communications to Military Community
Date:5/22/2008

PHOENIX, May 22 /PRNewswire/ -- TriWest Healthcare Alliance was honored today to receive four Telly Awards in the 28th Annual Telly Awards competition -- the leading and most respected awards for the visual arts community.

The awards recognize the company's outstanding achievement in using video as an effective medium to reach military service members and their families with educational resources and clinical support tools.

"At TriWest, we are constantly striving to develop innovative approaches that further enhance our effectiveness in reaching, educating and inspiring our nearly 3 million customers," said TriWest President and CEO David J. McIntyre, Jr. "While we are honored to receive this recognition, what really pleases me is that our video communications, both on DVD and streaming from our Web site, are helping our customers understand and maximize their health care benefits."

Telly Awards recognize outstanding local, regional and national cable and television commercials and programs, as well as the finest video and film production. Winners represent the best work from the most respected production companies, television and cable stations, corporate video departments and advertising agencies in the world.

Details of Videos Serving Military Community

National Guard & Reserve TRICARE Briefing in the How-To/Instructional category -- http://www.triwest.com/beneficiary/frames.aspx?page=http://www.triwest.com/ una uth/content/ngr/default.asp

TriWest produced streaming videos of TRICARE educational briefings for Guard and Reserve members available at the National Guard & Reserve Resource Center at http://www.triwest.com. Beneficiaries can choose educational briefings on topics such as active duty benefits, post-activation and TRICARE Reserve Select, TRICARE's health care plan for members of the National Guard and Reserve, and their families. The availability of this information online is especially helpful for those living in remote areas.

"Help From Home" DVD in the Social Issues category -- http://www.triwest.com/beneficiary/frames.aspx?page=http://www.triwest.com/ una uth/newContent/newBehavioralHealth/default.asp

Responding to the increase in combat stress-related issues in America's active duty service members, TriWest produced "Help From Home: Deployment Support for Military Service Members and their Families." The two-disc DVD program provides discrete deployment support for service members and their families to view in private. It is available via streaming video or for order at TriWest's Behavioral Health portal on http://www.triwest.com.

"Freedom Never Cries" in the Music/Concert category -- http://www.whatkindofworlddoyouwant.com/videos/view/id/706270

To honor those working to protect and preserve the freedoms we enjoy, TriWest produced a music video for Five For Fighting's song "Freedom Never Cries." The video is intended to inspire and demonstrate TriWest's unwavering support for all of the men and women and military families serving our country. The video can be viewed in full exclusively at Five For Fighting's philanthropic site, http://www.whatkindofworlddoyouwant.com.

A Celebration of Freedom in the Live Events category --

A Celebration of Freedom was a special evening dedicated to our nation's Medal of Honor recipients and provided a platform for leaders from across the country to focus on freedom and the virtues of those who defend it. Leaders from business, government, military, entertainment and philanthropic fields from within the local California community and throughout the nation attended.

About TriWest

TriWest Healthcare Alliance partners with the Department of Defense to do "Whatever It Takes" to support the health care needs of 2.9 million members of America's military family. A Phoenix-based corporation, TriWest provides access to cost-effective, high-quality health care in the 21-state TRICARE West Region, the 2007 TRICARE Region of the year. TriWest is a proud Corporate Team Member of America Supports You. Visit http://www.triwest.com for more information.
Available Topic Expert(s): For information on the listed expert(s), click appropriate link. David McIntyre http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=73697


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SOURCE TriWest Healthcare Alliance
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