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TriDerma Growth Leads to Hire of New Sales Vice President

Anaheim, CA (PRWEB) May 30, 2013

TriDerma, a manufacturer of skin care products, announced today that Angie Echele will lead the company’s U.S. sales efforts as Vice President of Sales.

Angie Echele has a well-rounded background in consumer packaged goods (CPG), having managed some of the country’s largest retail accounts, first at Purina and later at Energizer Battery. Ms. Echele has spent the last seven years putting lessons learned at big brands to work for small and medium companies via Genesis Sales and Marketing and her own firm, Transformation Sales and Marketing, LLC. Ms. Echele provided market feasibility studies for clients interested in expanding into the Food, Drug, Mass or Club channels, conducted pre-market due diligence to ready clients for U.S. launch, developed sales and marketing strategy and managed ongoing marketing and sales operations for various CPG clients.

Gloria Vanderlaan, President of TriDerma said, “Angie’s career includes over 20 years in sales and brand marketing. She brings a diverse background and a unique perspective regarding how we can improve retail partnerships and increase consumer loyalty. Angie’s experience and insights will complement our existing staff and help to grow our business. We are thrilled to have Angie on our team.”

The TriDerma brand features over 50 specialized skin care items, each created for specific, hard-to-heal skin conditions. The company is growing and Ms. Echele said, “I'm excited to be working with the great team at TriDerma, truly the best skin care on the market.”

About Triderma
Headquartered in Anaheim, California, TriDerma has provided fast healing without a prescription for 21 years. Founded upon the determination of one woman seeking a natural healing solution, TriDerma now manufactures over 50 products available online and in the First Aid, Skin Care and Baby section of drugstores and supercenters across the U.S. and the world. TriDerma formulas are purpose-driven to help heal specific skin conditions without the use of cortisone, steroids, parabens or other harmful ingredients. Proprietary formulations made in the USA ensure quality and efficacy are never compromised. TriDerma is a women-owned company. For more information and a store locator go to Follow us on Facebook at

Angie Echele

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