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Trek Introduces Speed Concept Triathlon Bikes
Date:5/22/2010

Highly anticipated Speed Concept line unveiled at stage 7 of the Amgen Tour of California

Waterloo, WI (PRWEB) May 22, 2010 -- Trek Bicycle, the world leader in bicycle technology and innovation, officially launched its highly anticipated Speed Concept line of Triathlon and Time Trial specific bicycles on Saturday against the backdrop of the Amgen Tour of California’s Stage 7 Time Trial in Los Angeles. With its unprecedented aerodynamic profile, a host of new integrated technologies, and the most adjustability of any triathlon bike available, the all new Trek Speed Concept establishes a new benchmark of performance for triathlon and time trial specific bicycles.

“This launch represents the culmination of more than three years of design, engineering, and development,” remarked John Burke, President of Trek Bicycle, to a crowd of more than 300 Trek retailers, international media, and industry VIPs. “The Speed Concept project is the most technologically advanced endeavor Trek has ever undertaken, and I’m proud to say it’s resulted in the most advanced bicycle we have ever made.”

Pivotal to the success of the Speed Concept line were three primary design parameters. “We set out to create the most aerodynamic bike ever designed, hide as much of the bike from the wind as possible, and make sure it fit the broadest range of athletes,” said Trek Road and Tri Product Manager Tyler Pilger.

“Trek thought of everything with this bike,” said two-time Ironman champion Chris Lieto. “Just looking at the bike you can tell it’s fast. Everything is hidden; cables, fuel, flat repair…everything I need to put up the best bike split on the course.”

“When I ride this bike, I
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