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Trek Introduces All New 2011 Madone Family of Road Bikes
Date:7/5/2010

t,” said Dean Gore, Global Director of Marketing at Trek. “With virtually limitless possibilities, it’s never been easier to build your Dream Bike.”

To complement its “Dream Bike” mantram, Trek also announced a new fit paradigm for the Madone road bike line. Available in 9 different sizes and 3 different fit geometries for 2011, the new Madone line is designed to meet the fit needs of more riders than any other road bike line on the market.

“There is a direct correlation between proper bike fit and peak performance,” said Trek Road and Tri Brand Manager Nick Howe. “With three distinct fit options, our 2011 Madone line will help more riders perform at their highest levels. Whether you’re looking for the most aero position, you prefer to sit as upright as possible, or anywhere in between, there’s a Madone that will fit you.”

While the 6 Series SSL is the new pinnacle of the Madone line, Trek was equally excited to announce an all new Madone 5 Series platform. At more than 150 grams lighter than the 2010 version, Trek’s 2011 5 Series Madone now incorporates the same technologies as the vaunted Madone 6 Series while providing riders with an unmatched best in class value. In addition to shaving a significant amount of fuselage weight, Trek’s Madone 5 Series boasts a 15% increase in front end stiffness and a 43% increase in vertical compliance for the 2011. The Madone 5 Series will be available in 5 different models, including the 5.9, 5.5, 5.2, 5.5 WSD, and the 5.2 WSD.

Trek’s race ready, value-conscience Madone 4 Series line received updated styling and augmented features for 2011 as well.

“This is an exciting time for Trek, our Retailers, and our customers,” remarked Trek President John Burke. “We’ve never been more invested in our product development, and those investments are yielding the most advanced pro
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