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Trek Introduces All New 2011 Madone Family of Road Bikes
Date:7/5/2010

Highly anticipated road bike line unveield at the 2010 Tour de France Grand Depart

Rotterdam, NL (PRWEB) July 5, 2010 -- Trek Bicycle, the world leader in bicycle technology and innovation, officially launched its highly anticipated model year 2011 line of Madone bicycles today. Unveiled against the back drop of the 2010 Tour de France’s Grand Départ, the incendiary new Madone 6 Series SSL was the brightest shining star of the evening. Comprised of a revolutionary new carbon material, OCLV HexSL Carbon, the 2011 Madone 6 Series SSL establishes a new benchmark for carbon-framed bicycles and represents the lightest road frame the 9-time Tour de France winning company has ever produced.

While Friday’s launch was the public’s first introduction to Trek’s new SSL model, the new Madone has already begun establishing its own winning legacy. The SSL propelled Team RadioShack’s Jani Brajkovic to an overall win at the 2011 Tour of Dauphine in June, resulting in the Madone SSL’s first stage race win. Team RadioShack’s entire 2010 Tour de France squad will be riding the Madone 6 Series SSL throughout July.

“At Trek, we’re constantly striving to improve upon every design,” remarked Trek Road and Tri Product Manager Tyler Pilger. “At the start of last year’s Tour, we unveiled a technological milestone for our company, the Madone 6 Series. For 2011, we’ve refined our design and manufacturing process even further. The result is a frame so light we decided to bring back our SSL designation—one we save for bikes that offer truly revolutionary light-weight performance.”

At the crux of the new Madone 6 Series SSL lies Trek’s latest carbon fiber milestone, OCLV HexSL . “OCLV HexSL is really a game-changing material,” said Trek Road Product Engineer Chris Pomering. &ldquo
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