Tray-Pak Direct Mailer Garners 21% Response, De...( Custom therm...),Health

Custom thermoformer produces its own direct mail concept boxes to draw medical device packagers to new ISO Class 8 clean room

Reading, PA (PRWEB) March 25, 2009 -- To announce their new clean room production capabilities, Tray-Pak wanted a unique way to get the message to the medical devices industry. The well-known custom thermoformer of trays, clamshells and other plastic packaging decided to take a shot at producing their own concept box. The campaign proved to be just what the doctor ordered.

Sourcing pens that looked like hypodermic needles, Tray-Pak used their proprietary Fusion-Pak technology to design and manufacture a package that bonded thermoformed trays with printed board panels. They also added a combination lock dial to the cover of the 7" x 3" x 1.5" hinged box. The message - "For packaging that can safely protect and present your product, give Tray-Pak a shot" - was followed by an invitation to packaging engineers to tour Tray-Pak's new ISO Class 8 clean room. Within a month of the mailing, over 20% of the recipients had taken or scheduled a tour. Since then, nearly a quarter of those companies have requested quotes from Tray-Pak.

"We were hoping that the mailer would at least get their attention," commented Tray-Pak president Randy Simcox, "But the number who actually took us up on the invitation to meet with us and tour the clean room was surprising."

Graphic Design USA also honored the direct mailer with a 2009 American Package Design Award.

This wasn't the first time that the versatile thermoformer had produced its own direct mail campaign. In 2004, they focused their marketing on getting through doors that their sales force hadn't been able to open, mostly high-level executives and packaging engineers for major brands. Working with their ad agency, The Slocum Group, and a "dream list&qu
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