Navigation Links
Tray-Pak Direct Mailer Garners 21% Response, Design Award
Date:3/25/2009

Custom thermoformer produces its own direct mail concept boxes to draw medical device packagers to new ISO Class 8 clean room

Reading, PA (PRWEB) March 25, 2009 -- To announce their new clean room production capabilities, Tray-Pak wanted a unique way to get the message to the medical devices industry. The well-known custom thermoformer of trays, clamshells and other plastic packaging decided to take a shot at producing their own concept box. The campaign proved to be just what the doctor ordered.

Sourcing pens that looked like hypodermic needles, Tray-Pak used their proprietary Fusion-Pak technology to design and manufacture a package that bonded thermoformed trays with printed board panels. They also added a combination lock dial to the cover of the 7" x 3" x 1.5" hinged box. The message - "For packaging that can safely protect and present your product, give Tray-Pak a shot" - was followed by an invitation to packaging engineers to tour Tray-Pak's new ISO Class 8 clean room. Within a month of the mailing, over 20% of the recipients had taken or scheduled a tour. Since then, nearly a quarter of those companies have requested quotes from Tray-Pak.

"We were hoping that the mailer would at least get their attention," commented Tray-Pak president Randy Simcox, "But the number who actually took us up on the invitation to meet with us and tour the clean room was surprising."

Graphic Design USA also honored the direct mailer with a 2009 American Package Design Award.

This wasn't the first time that the versatile thermoformer had produced its own direct mail campaign. In 2004, they focused their marketing on getting through doors that their sales force hadn't been able to open, mostly high-level executives and packaging engineers for major brands. Working with their ad agency, The Slocum Group, and a "dream list" of prospects provided by their sales force, Tray-Pak produced and mailed a series of seven thermoformed "books" to showcase the full range of their growing capabilities. Each volume focused on a different customer priority, and nestled in a custom-molded cavity was a product that symbolized that copy point. The array, which included magic tricks, designer fragrances, mini-tools, gourmet chocolates and kaleidoscopes, accomplished that while demonstrating the ability of Tray-Pak to package virtually anything.

According to the manager of North American packaging supplies for a major cereal company, everyone in his department would gather around each mailing to see what it contained; ultimately the campaign earned Tray-Pak a meeting with the company's entire packaging engineering department. Another prospect, the president of a large candy company, called after the fourth mailer to invite Tray-Pak to quote on packaging for a new product. By the end of the campaign, contact had been established with 40.9% of the recipients.

Tray-Pak plans to continue using direct mail in their marketing, along with advertising in trade magazines and exhibiting at trade shows for the medical devices, electronics, consumer products, confectionery and bakery industries.

"The direct mailers are fun," commented Simcox. "They give us a chance to package what we preach."

View the award-winning direct mailer at www.traypak.com/.

###

Read the full story at http://www.prweb.com/releases/traypak/directmailer/prweb2264154.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Direct Anesthetic Infusion Helps Colorectal Cancer Patients
2. AUDIO from Medialink and Commit Lozenge: Wanna Quit Smoking With Therapeutic Nicotine? Just Follow the Directions
3. National Association of Subrogation Professionals (NASP), the Largest Insurance Subrogation Association in the World - Announced Today that Leslie Wiernik has Joined the Organization as Director of Education
4. HealthInsuranceFinders.com Launches Video Contest for Young Directors
5. Arrow International Urges Shareholders To Vote for Approval of the $45.50 Teleflex Inc. Merger and for the Current Board of Directors
6. Coalition for Pulmonary Fibrosis Launches Aggressive Ad Campaign Directed at United States Congress
7. Zimmer Holdings Offer and ORTHOsoft Directors Circular Mailed to Shareholders
8. Glass Lewis Recommends Arrow Shareholders Vote on the White Proxy Card for Merger With Teleflex and for Current Board of Directors at Arrow Annual Meeting
9. STERIS Corporation Board of Directors Names Walter M. Rosebrough Jr. President and Chief Executive Officer
10. Fitness Champion Natalie Waples to be Spokesperson for Natural Nutrition International Direct Marketing Campaign
11. Nick Childs Joins Grey New York as Director of Content Development
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Tray-Pak Direct Mailer Garners 21% Response, Design Award
(Date:6/27/2016)... ... June 27, 2016 , ... ... strategic partnership with Connance, a healthcare industry leader providing predictive analytics to ... technology combine to provide health systems, hospitals and ambulatory surgical centers with ...
(Date:6/26/2016)... ... June 26, 2016 , ... Pixel Film Studios Released ProSlice Levels, ... editors can give their videos a whole new perspective by using the title ... Pixel Film Studios. , ProSlice Levels contains over 30 Different presets to choose ...
(Date:6/25/2016)... ... 25, 2016 , ... Austin residents seeking Mohs surgery services, can now turn ... to Dr. Russell Peckham for medical and surgical dermatology. , Dr. Dorsey brings specialization ... selective fellowship in Mohs Micrographic Surgery completed by Dr. Dorsey was under the direction ...
(Date:6/25/2016)... ... June 25, 2016 , ... Dr. ... from injury. Recently, he has implemented orthobiologic procedures as a method for treating ... one of the first doctors to perform the treatment. Orthobiologics are substances that ...
(Date:6/24/2016)... ... June 24, 2016 , ... June 19, 2016 is World ... with chronic pain and the benefits of holistic treatments, Serenity Recovery Center ... with Sickle Cell Disease. , Sickle Cell Disease (SCD) is a disorder of the ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... 2016   Bay Area Lyme Foundation , ... Center for Tick Borne Illness , Harvard Medical ... Hacking Medicine, University of California, Berkeley, and the ... five finalists of Lyme Innovation , the ... 100 scientists, clinicians, researchers, entrepreneurs, and investors from ...
(Date:6/24/2016)... 2016 The Academy of Managed Care Pharmacy ... that would allow biopharmaceutical companies to more easily share ... formulary and coverage decisions, a move that addresses the ... The recommendations address restrictions in the sharing ... drug label, a prohibition that hinders decision makers from ...
(Date:6/24/2016)... , June 24, 2016 Research ... World Market for Companion Diagnostic Tests" report to their ... Market for Companion Diagnostics The World Market ... and personalized medicine diagnostics. Market analysis in the report includes ... Test Market (In Vitro Diagnostic Kits) by Region (N. America, ...
Breaking Medicine Technology: