Navigation Links
Tray-Pak Direct Mailer Garners 21% Response, Design Award
Date:3/25/2009

Custom thermoformer produces its own direct mail concept boxes to draw medical device packagers to new ISO Class 8 clean room

Reading, PA (PRWEB) March 25, 2009 -- To announce their new clean room production capabilities, Tray-Pak wanted a unique way to get the message to the medical devices industry. The well-known custom thermoformer of trays, clamshells and other plastic packaging decided to take a shot at producing their own concept box. The campaign proved to be just what the doctor ordered.

Sourcing pens that looked like hypodermic needles, Tray-Pak used their proprietary Fusion-Pak technology to design and manufacture a package that bonded thermoformed trays with printed board panels. They also added a combination lock dial to the cover of the 7" x 3" x 1.5" hinged box. The message - "For packaging that can safely protect and present your product, give Tray-Pak a shot" - was followed by an invitation to packaging engineers to tour Tray-Pak's new ISO Class 8 clean room. Within a month of the mailing, over 20% of the recipients had taken or scheduled a tour. Since then, nearly a quarter of those companies have requested quotes from Tray-Pak.

"We were hoping that the mailer would at least get their attention," commented Tray-Pak president Randy Simcox, "But the number who actually took us up on the invitation to meet with us and tour the clean room was surprising."

Graphic Design USA also honored the direct mailer with a 2009 American Package Design Award.

This wasn't the first time that the versatile thermoformer had produced its own direct mail campaign. In 2004, they focused their marketing on getting through doors that their sales force hadn't been able to open, mostly high-level executives and packaging engineers for major brands. Working with their ad agency, The Slocum Group, and a "dream list" of prospects provided by their sales force, Tray-Pak produced and mailed a series of seven thermoformed "books" to showcase the full range of their growing capabilities. Each volume focused on a different customer priority, and nestled in a custom-molded cavity was a product that symbolized that copy point. The array, which included magic tricks, designer fragrances, mini-tools, gourmet chocolates and kaleidoscopes, accomplished that while demonstrating the ability of Tray-Pak to package virtually anything.

According to the manager of North American packaging supplies for a major cereal company, everyone in his department would gather around each mailing to see what it contained; ultimately the campaign earned Tray-Pak a meeting with the company's entire packaging engineering department. Another prospect, the president of a large candy company, called after the fourth mailer to invite Tray-Pak to quote on packaging for a new product. By the end of the campaign, contact had been established with 40.9% of the recipients.

Tray-Pak plans to continue using direct mail in their marketing, along with advertising in trade magazines and exhibiting at trade shows for the medical devices, electronics, consumer products, confectionery and bakery industries.

"The direct mailers are fun," commented Simcox. "They give us a chance to package what we preach."

View the award-winning direct mailer at www.traypak.com/.

###

Read the full story at http://www.prweb.com/releases/traypak/directmailer/prweb2264154.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Direct Anesthetic Infusion Helps Colorectal Cancer Patients
2. AUDIO from Medialink and Commit Lozenge: Wanna Quit Smoking With Therapeutic Nicotine? Just Follow the Directions
3. National Association of Subrogation Professionals (NASP), the Largest Insurance Subrogation Association in the World - Announced Today that Leslie Wiernik has Joined the Organization as Director of Education
4. HealthInsuranceFinders.com Launches Video Contest for Young Directors
5. Arrow International Urges Shareholders To Vote for Approval of the $45.50 Teleflex Inc. Merger and for the Current Board of Directors
6. Coalition for Pulmonary Fibrosis Launches Aggressive Ad Campaign Directed at United States Congress
7. Zimmer Holdings Offer and ORTHOsoft Directors Circular Mailed to Shareholders
8. Glass Lewis Recommends Arrow Shareholders Vote on the White Proxy Card for Merger With Teleflex and for Current Board of Directors at Arrow Annual Meeting
9. STERIS Corporation Board of Directors Names Walter M. Rosebrough Jr. President and Chief Executive Officer
10. Fitness Champion Natalie Waples to be Spokesperson for Natural Nutrition International Direct Marketing Campaign
11. Nick Childs Joins Grey New York as Director of Content Development
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Tray-Pak Direct Mailer Garners 21% Response, Design Award
(Date:2/22/2017)... ... February 22, 2017 , ... ... newest advanced absorption cannabidiol (CBD) serum, “NANOCALM 300” Microemulsified Hemp Extract. This ... instant absorption from the mouth into the bloodstream. Far outpacing the ...
(Date:2/22/2017)... ... February 22, 2017 , ... Becker’s Spine Review, the leading ... Michigan neurosurgeon Jay Jagannathan, M.D., as a “Spine Surgeon to Know.” http://www.beckersspine.com/spine-leaders/item/35348- ... in Michigan performing minimally invasive back surgery that often results in less post-operative ...
(Date:2/22/2017)... ... February 22, 2017 , ... The SeniorCare Investor will host an important ... February 23, 2017, at 1:00 PM ET. A recording of the webinar will also ... Webinar Series. , If you want to find out what really happened in the ...
(Date:2/22/2017)... ... , ... BrightStar Care Charleston , a home care and medical staffing ... (MUSC) Center on Aging’s Senior Expo on Thursday, March 23, 2017, at the ... resource in our community. We are thrilled to participate in this event because we ...
(Date:2/22/2017)... (PRWEB) , ... February 22, 2017 , ... ... pipeline and the number of African American/Black students who want to become physicians. ... to pursue their careers as physicians in the Oakland/San Francisco Northern California, Bay ...
Breaking Medicine News(10 mins):
(Date:2/22/2017)... 22, 2017 Kineta, Inc., a biotechnology ... immune modulating therapies, today announced that KCP-400 (RgIA4), ... receptor (nAChR), demonstrates robust chronic pain relief and ... study also establishes the a9a10 nAChR as a ... pain. The findings were reported online in the ...
(Date:2/22/2017)... and HAMBURG, Germany , February 22, 2017 ... precision oncology headquartered in Hamburg, Germany and ... research institution, announced today a collaboration to support the first Indian ... research. ... Indivumed signed an agreement with an initial three-year term. The collaboration ...
(Date:2/21/2017)... NEW YORK , Feb. 21, 2017 ... equipment with specialized versions are used to monitor physiological ... or as remote patient monitors. Remote patient monitoring is ... of the patient monitoring equipment in the market. Hence, ... integrated with smartphones and applications, which can send test ...
Breaking Medicine Technology: