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Travel Leaders: Active & Adventure Travelers Seek Immersion Experiences in Culture and Customs

Many Americans, 42%, go abroad for their “active and adventure” travel experiences, according to a survey by the Adventure Travel Trade Association, which has a partnership with Travel Leaders, America’s largest retail travel agency brand. Of the thousands of Travel Leaders travel agents across the United States, nearly 800 specialize in active and adventure travel. To pique traveler interest, Travel Leaders ( just launched its 2017 Active & Adventure “Live your Adventure” brochure, featuring more than 12 destinations on its 56 pages. Travelers may obtain a copy of the brochure by contacting any Travel Leaders travel agent.

“Active & Adventure Travel goes beyond biking the countryside, trekking through pristine landscapes or gliding through the waterways via kayak. Today’s travelers seek to immerse themselves in the cultures, customs and natural wonders of a destination for more transformative experiences,” said Roger E. Block, CTC, President of Travel Leaders Network. “Our specialists are available to assist consumers on choosing the best destination for their discerning needs, whether that includes an expedition cruise anywhere in the world, or a customized itinerary, such as with an eye toward ecotourism.”

When active and adventure traveling Americans venture internationally, about 30% travel to South America, according to the ATTA. Other continents break down as: Europe 26%, Africa 24% and Asia 13%. Travel Leaders agents can assist travelers with their active itineraries, whether it includes cycling, snorkeling, hiking or discovering a hidden part of an exotic city. Here’s a look at some of the featured destinations they recommend.

Galapagos Islands. Many travelers who explore these islands, which lie just off the western coast of South America, do so to marvel at the stunning foliage and amazing animals, such as the blue-footed boobies and marine iguanas. On the island Isabela, one of the 14 main islands, one can snorkel inside a cave to see penguins and marine turtles. The isolation of the islands has allowed nature to develop in ways exclusive to the Galapagos, providing travelers lots to explore, such as nature hikes led by experienced guides.

Botswana, South Africa and Zambia. Extraordinary travel experiences are expected in regions of Africa. Travelers can indulge in first-class services in a small group traveling with experts who are knowledgeable about the land. There are opportunities to ride aboard a vintage 1920s steam train, take a helicopter ride over the Okavango Delta, or row in a traditional Mokoro canoe safari. For those who want to feel the earth beneath their feet while interacting with the locals, there are safari walks, such as the rhino walking safari to experience the sights, sounds, scents of Africa’s wildlife.

Hashemite Kingdom of Jordan. The beauty of the Middle East is alive in Jordan where the modern generation meets ancient majestic ruins of bygone civilizations. Here, one can have an elegant dinner atop a medieval castle overlooking the Jordan Valley or a barbecue on the shores of the Dead Sea after a day of relaxing in its naturally buoyant waters. Whether in Amman or Petra, for an up close slice of culture, one can arrange a homestay with local Jordanians or spend time mingling with the Bedouins to learn more about their music and customs. For the more active, the Jordan Trail is the perfect hike with diverse terrains and landscapes.

Queensland, Cairns, and Tasmania, Australia. With more than 300 sunny days per year in Queensland, one can snorkel, sail, fly or drive to experience the 1,400 miles of living coral. Also, one will encounter a web of rainforests, ochre desert plains and spectacular wildlife, from sea turtles to whales. For majestic mountain views, head to Cairns to experience the Kuranda Scenic Railway as it winds its way through the rugged mountains and tropical rainforests. Venturing elsewhere in Australia, experience the Tasmanian wilderness and the Victorian coastline. Australia, is ideal for short hikes, and your Travel Leaders travel agent can even arrange for a local guide to show you the less touristy side of the region.

Hawaiian Islands. The six islands of Hawaii have their own unique personalities and unforgettable journeys. Kaua’i has hidden waterfalls and secluded beaches. Windsailing along the Napali Coast or taking a boat tour or even kayaking to the sea caves, adds adventure. O’ahu is perfect for history buffs with its iconic landmarks, such as Waikiki Beach and Pearl Harbor. Maui has charming small towns and local farms, and an opportunity to hike Haleakala to catch the sunrise. In Moloka’i, take a guided mule ride down the tallest sea cliffs in the world. The smallest island, Lana’i, is the place to escape from the hustle and just enjoy nature. The Big Island of Hawaii is where you tackle the rugged black lava terrain of the Hawai’i Volcanoes National Park.

“Travel Better” with Travel Leaders. features extensive profiles on nearly 4,500 travel agents, with approximately 800 who specialize in active and adventure travel. They can advise travelers on the perfect vacation, domestically or internationally. To find a qualified travel agent or to find the nearest Travel Leaders location, visit or call 800-335-TRIP (8747). #iTravel Better with @TravelLeaders.

Travel Leaders is transforming travel with a name that boldly embodies our commitment to our vacation and business travel clients via a progressive approach toward each unique travel experience. As one of America’s top ten-ranked travel companies, Travel Leaders has assisted millions of travelers through our strong roots – the former Carlson Wagonlit Travel Associates, TraveLeaders and Tzell Travel Group joined together in 2008 to form one of the industry’s fastest-growing and robust networks of travel agents. Travel Leaders Franchise Group can trace its beginnings to 1984 as the franchise system “Ask Mr. Foster Travel,” which itself was North America’s first travel agency chain established in 1888.

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