Transitions Optical Promotes Healthy Sight Through a Nationwide Integrated Advertising Campaign and the Launch of an Enhanced Consume...( New Campaign Showcases Latest Pho...),Health

New Campaign Showcases Latest Photochromic Technology Available and

Transitions' Ongoing Commitment to Consumer Education

PINELLAS PARK, Fla., Feb. 12 /PRNewswire/ -- In an effort to heighten consumer awareness of the importance of healthy sight, Transitions Optical, Inc. is debuting a new print, broadcast and digital integrated advertising campaign in 2008. The new campaign will appear on national TV and in print and will be supported by the launch of an enhanced consumer and industry professional interfacing web site -- http://www.transitions.com. To further inform consumers and engage them in an ongoing dialogue about eye health and its connection to overall health and wellness, an aggressive consumer public relations effort will serve as a key driver of the overall campaign.

Featuring the most advanced photochromic technology on the market, Transitions(R) lenses latest technology -- Transitions VI -- will be the cornerstone to the campaign with a :30 broadcast commercial featuring the story of a nature cinematographer, who relies on her eyes for her work. The commercial is set in the stunning landscape of Namibia, Africa. The TV advertising campaign will air over a 22 week span in 2008, with spots scheduled to run during top primetime, daytime, syndicated, news and cable TV shows, including "60 Minutes," "The Power of 10," "Jericho," "Boston Legal," "CSI," "Dancing With the Stars," and "Grey's Anatomy." The ad will also run during new programs, such as "Big Shots," and "Women's Murder Club," and will appear during the popular syndicated show, "Wheel of Fortune."

The print campaign is slated to focus on publications related to general health and well-being and will also saturate top-tier Hispanic media. Additionally -- for the first time -- Transitions commercials will run in Spanish in the U.S.

"This is an exciting time for Transitions as we continue to evolve
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