Navigation Links
Transitions Optical Promotes Healthy Sight Through a Nationwide Integrated Advertising Campaign and the Launch of an Enhanced Consumer Web Site
Date:2/12/2008

New Campaign Showcases Latest Photochromic Technology Available and

Transitions' Ongoing Commitment to Consumer Education

PINELLAS PARK, Fla., Feb. 12 /PRNewswire/ -- In an effort to heighten consumer awareness of the importance of healthy sight, Transitions Optical, Inc. is debuting a new print, broadcast and digital integrated advertising campaign in 2008. The new campaign will appear on national TV and in print and will be supported by the launch of an enhanced consumer and industry professional interfacing web site -- http://www.transitions.com. To further inform consumers and engage them in an ongoing dialogue about eye health and its connection to overall health and wellness, an aggressive consumer public relations effort will serve as a key driver of the overall campaign.

Featuring the most advanced photochromic technology on the market, Transitions(R) lenses latest technology -- Transitions VI -- will be the cornerstone to the campaign with a :30 broadcast commercial featuring the story of a nature cinematographer, who relies on her eyes for her work. The commercial is set in the stunning landscape of Namibia, Africa. The TV advertising campaign will air over a 22 week span in 2008, with spots scheduled to run during top primetime, daytime, syndicated, news and cable TV shows, including "60 Minutes," "The Power of 10," "Jericho," "Boston Legal," "CSI," "Dancing With the Stars," and "Grey's Anatomy." The ad will also run during new programs, such as "Big Shots," and "Women's Murder Club," and will appear during the popular syndicated show, "Wheel of Fortune."

The print campaign is slated to focus on publications related to general health and well-being and will also saturate top-tier Hispanic media. Additionally -- for the first time -- Transitions commercials will run in Spanish in the U.S.

"This is an exciting time for Transitions as we continue to evolve the Transitions brand, expand the depth of consumer outreach and education about the importance that healthy sight has on overall health and wellness," said Brett Craig, president, Transitions Optical. "We are proud to offer the most advanced photochromic technology to today's conscientious consumers and provide the ideal, everyday lens choice to enhance visual quality and eye health protection today and tomorrow," added Craig.

To coincide with the new advertising campaign, Transitions Optical will launch an enhanced web site that will allow consumers and industry professionals to:

* Experience Transitions - interactive component will allow for consumers

to visually experience the benefit of Transitions lenses through a

simulation.

* Get Your Local UV Forecast - consumers will be able to obtain their

city's UV forecast on any given day.

* Find an ECP - find a local eyecare professional, schedule an

examination and learn about how Transitions lenses can benefit you.

* Take an Online Personal Eye Quiz - find out more about what frame and

lens options best suit your lifestyle and needs.

As part of its digital brand expansion and to encourage consumers to share information and inspire action in support of healthy sight, Transitions has established a presence on leading social networking sites including YouTube and Facebook.

About Transitions Optical, Inc.

Transitions Optical is a joint venture of PPG Industries, Inc. and Essilor International. The first to successfully commercialize a plastic photochromic lens in 1990, today the company is a leading supplier of photochromics to optical manufacturers worldwide. Transitions Optical offers the most advanced photochromic technology and the widest selection of lens designs, materials and brand names.

Transitions(R) lenses are as clear as regular eyeglass lenses until dangerous UV rays are present. Then, the brighter the sun, the darker they get -- getting as dark as sunglasses, providing protection in bright, glaring light. Since Transitions lenses darken only as much as needed, they can be worn comfortably year-round to provide convenience and 100 percent automatic UVA/UVB and glare protection every day -- sunny, cloudy or in between.

For more information about the company and Transitions lenses, the first to earn the American Optometric Association's Seal of Acceptance for Ultraviolet Absorbers/Blockers, visit Transitions.com or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).


'/>"/>
SOURCE Transitions Optical, Inc.
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Optical scientist honored for understanding and improving vision
2. Minority patients prefer optical colonoscopy for colorectal cancer screening
3. Kensey Nash Announces Exclusive License of Optical Guidance Patent to Enhance Chronic Total Occlusion Platform
4. Shamir Optical Industry Ltd. to Host Conference Call Announcing Third Quarter 2007 Earnings Results
5. Optical Coherence Tomography Market to Top $800 Million by 2012
6. S.C. BlueCross Creates Corporate Planning Unit, Promotes Davis to Vice President
7. MassMutual Promotes Debra Palermino to Senior Vice President of Human Resources
8. China Bionanometer Industries Corporation Promotes New Cosmetics Product Line in China
9. Vitasoy Promotes the Soy Breast Health Connection
10. AvMed Promotes Kirk Cianciolo to Senior Vice President and Chief Medical Officer
11. Lifespring Health Promotes Health and Fitness by Sponsoring Silicon Valley Marathon on November 3rd and 4th
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/26/2017)... ... , ... “Sonflower Submission”: a relatable and concise reality of how pride ... complaining and the need to always be correct. There comes a time, when even ... in stress-less living to be learned. “Sonflower Submission” is the creation of published ...
(Date:9/26/2017)... ... 26, 2017 , ... “The Great Creator Saves Boobie and Ceebie”: a tool families can use ... Ceebie” is the creation of published author, G.S. White, a devoted follower of Jesus Chris ... Jersey. , “This book is not only for children but also to glorified God ...
(Date:9/25/2017)... (PRWEB) , ... September 25, 2017 , ... ... to Arizona State University student Ashlea Grabau. The $1000 student scholarship is awarded ... 2017 scholarship was awarded to Ashlea Grabau who is a medical student at ...
(Date:9/25/2017)... GLENDALE, Calif. (PRWEB) , ... September 25, 2017 , ... ... website! It has a clean design, improved functionality and enhanced rich content focused on ... illness, proactive in their care and hopeful about their future. , Our unique ...
(Date:9/25/2017)... ... September 25, 2017 , ... FDAnews Expert Insight Series:, ... 1:30 p.m. – 3:00 p.m. ET, http://www.fdanews.com/deviceregulation      , FDA ... in four short months:, ,     The first device recall over ...
Breaking Medicine News(10 mins):
(Date:9/19/2017)... 19, 2017   ZirMed Inc ., a recognized leader ... that it has been ranked #1 by its users for ... Rankings 2017 User Survey. ZirMed was recognized as the top-ranked ... and medical centers over 200 beds and holds one of ... user survey history. ...
(Date:9/12/2017)... , Sept. 12, 2017   EcoVadis , the leading platform ... published the first annual edition of its Global CSR Risk and Performance ... evaluated by EcoVadis, based on Scorecard Ratings that analyzed nearly 800,000 data ... ... ...
(Date:9/9/2017)... -- Dealmed Medical Supplies, New York City,s ... drugs, vaccines, and specialty medical products and services, announced ... acquire Vantage Medical Supplies, a major distributor of medical ... York . ... practices, will operate under the Dealmed name as of ...
Breaking Medicine Technology: