Navigation Links
Transitions Optical Promotes Healthy Sight Through a Nationwide Integrated Advertising Campaign and the Launch of an Enhanced Consumer Web Site
Date:2/12/2008

New Campaign Showcases Latest Photochromic Technology Available and

Transitions' Ongoing Commitment to Consumer Education

PINELLAS PARK, Fla., Feb. 12 /PRNewswire/ -- In an effort to heighten consumer awareness of the importance of healthy sight, Transitions Optical, Inc. is debuting a new print, broadcast and digital integrated advertising campaign in 2008. The new campaign will appear on national TV and in print and will be supported by the launch of an enhanced consumer and industry professional interfacing web site -- http://www.transitions.com. To further inform consumers and engage them in an ongoing dialogue about eye health and its connection to overall health and wellness, an aggressive consumer public relations effort will serve as a key driver of the overall campaign.

Featuring the most advanced photochromic technology on the market, Transitions(R) lenses latest technology -- Transitions VI -- will be the cornerstone to the campaign with a :30 broadcast commercial featuring the story of a nature cinematographer, who relies on her eyes for her work. The commercial is set in the stunning landscape of Namibia, Africa. The TV advertising campaign will air over a 22 week span in 2008, with spots scheduled to run during top primetime, daytime, syndicated, news and cable TV shows, including "60 Minutes," "The Power of 10," "Jericho," "Boston Legal," "CSI," "Dancing With the Stars," and "Grey's Anatomy." The ad will also run during new programs, such as "Big Shots," and "Women's Murder Club," and will appear during the popular syndicated show, "Wheel of Fortune."

The print campaign is slated to focus on publications related to general health and well-being and will also saturate top-tier Hispanic media. Additionally -- for the first time -- Transitions commercials will run in Spanish in the U.S.

"This is an exciting time for Transitions as we continue to evolve the Transitions brand, expand the depth of consumer outreach and education about the importance that healthy sight has on overall health and wellness," said Brett Craig, president, Transitions Optical. "We are proud to offer the most advanced photochromic technology to today's conscientious consumers and provide the ideal, everyday lens choice to enhance visual quality and eye health protection today and tomorrow," added Craig.

To coincide with the new advertising campaign, Transitions Optical will launch an enhanced web site that will allow consumers and industry professionals to:

* Experience Transitions - interactive component will allow for consumers

to visually experience the benefit of Transitions lenses through a

simulation.

* Get Your Local UV Forecast - consumers will be able to obtain their

city's UV forecast on any given day.

* Find an ECP - find a local eyecare professional, schedule an

examination and learn about how Transitions lenses can benefit you.

* Take an Online Personal Eye Quiz - find out more about what frame and

lens options best suit your lifestyle and needs.

As part of its digital brand expansion and to encourage consumers to share information and inspire action in support of healthy sight, Transitions has established a presence on leading social networking sites including YouTube and Facebook.

About Transitions Optical, Inc.

Transitions Optical is a joint venture of PPG Industries, Inc. and Essilor International. The first to successfully commercialize a plastic photochromic lens in 1990, today the company is a leading supplier of photochromics to optical manufacturers worldwide. Transitions Optical offers the most advanced photochromic technology and the widest selection of lens designs, materials and brand names.

Transitions(R) lenses are as clear as regular eyeglass lenses until dangerous UV rays are present. Then, the brighter the sun, the darker they get -- getting as dark as sunglasses, providing protection in bright, glaring light. Since Transitions lenses darken only as much as needed, they can be worn comfortably year-round to provide convenience and 100 percent automatic UVA/UVB and glare protection every day -- sunny, cloudy or in between.

For more information about the company and Transitions lenses, the first to earn the American Optometric Association's Seal of Acceptance for Ultraviolet Absorbers/Blockers, visit Transitions.com or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).


'/>"/>
SOURCE Transitions Optical, Inc.
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Optical scientist honored for understanding and improving vision
2. Minority patients prefer optical colonoscopy for colorectal cancer screening
3. Kensey Nash Announces Exclusive License of Optical Guidance Patent to Enhance Chronic Total Occlusion Platform
4. Shamir Optical Industry Ltd. to Host Conference Call Announcing Third Quarter 2007 Earnings Results
5. Optical Coherence Tomography Market to Top $800 Million by 2012
6. S.C. BlueCross Creates Corporate Planning Unit, Promotes Davis to Vice President
7. MassMutual Promotes Debra Palermino to Senior Vice President of Human Resources
8. China Bionanometer Industries Corporation Promotes New Cosmetics Product Line in China
9. Vitasoy Promotes the Soy Breast Health Connection
10. AvMed Promotes Kirk Cianciolo to Senior Vice President and Chief Medical Officer
11. Lifespring Health Promotes Health and Fitness by Sponsoring Silicon Valley Marathon on November 3rd and 4th
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/29/2016)... ... April 29, 2016 , ... ... Footwear Foundation, the national charitable foundation serving the footwear industry, has broken all ... representing more than 130 companies across 23 states during the months of April ...
(Date:4/29/2016)... ... April 29, 2016 , ... The American ... productivity, stability, even security. Most importantly, employees are the single most important asset ... American workers so unhappy? , Just under half of American workers are emotionally ...
(Date:4/29/2016)... ... April 29, 2016 , ... A new ... with severe congenital diaphragmatic hernia have better survival rates if surgery is performed ... (CDH)—a condition where the diaphragm fails to form completely, letting abdominal organs into ...
(Date:4/29/2016)... ... April 29, 2016 , ... The Gluten-Free Certification Program (GFCP), ... announce the launch of the GFCP Scoop in response to consumer ... of the GFCP Scoop site is to keep the gluten-free community ...
(Date:4/29/2016)... ... ... For those who skip meals occasionally (which is pretty much everyone), two ... new lifestyle diet tips offered by nutritionists Pam Bonney and Priya Lawrence of Tried ... Bonny and Lawrence noted that because proper nutrition, including water, provides energy during the ...
Breaking Medicine News(10 mins):
(Date:4/29/2016)... India , April 29, 2016 ... the life science laboratory due to the growing demands ... by advance technology, contemporary automated systems are already adept ... performed by slow, tedious and manual labor. Instrumentation continues ... were not even conceivable just a few years ago. ...
(Date:4/28/2016)... 2016 Dr. ... und Stephen Schmidt werden ... ArisGlobal®, ein führender Anbieter cloudbasierter Softwarelösungen für ... dass neue Führungskräfte zum Team Sicherheit und ... vielfältige Erfahrungen mitbringen.  Dies wird die Geschäftseinheit ...
(Date:4/28/2016)... Oramed Pharmaceuticals Inc. (NASDAQ: ... on the development of oral drug delivery systems, announced today ... conference, presented by Joseph Gunnar & Co. LLC, ... York . Nadav Kidron , CEO of Oramed, ... Presentation Details:   PIONEERS 2016, presented by ...
Breaking Medicine Technology: