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Transitions Optical Partners With Dr. Aliza Through VidaySalud.com to Improve Visual Quality for Hispanics
Date:2/25/2010

LOS ANGELES, Feb. 25 /PRNewswire/ -- Milagro Charter School students helped unveil today the new Salud Visual channel, a collaboration between Transitions Optical, Inc. and Dr. Aliza. Designed as the first online channel in Spanish written for U.S. Hispanic audiences, Salud Visual Channel provides eye health information from a medical, yet user-friendly point of view.  The Channel is hosted within www.vidaysalud.com™.

As part of its ongoing educational commitment to the U.S. Hispanic community, Transitions Optical has provided VidaySalud.com with years of medical data and research on eye health.  This helps ensure that the site's editorial staff has access to the most current medical thinking as it develops accessible, consumer-friendly content on visual health.

"Our readers enjoy coming to VidaySalud.com because the information presented is both entertaining and educational.  Our readers are part of a community that wants to be informed and wants to help their families be in good health," said Dr. Aliza Lifshitz.  "The Salud Visual channel will be regularly updated with new articles on a variety of topics related to visual health.  We are also pleased to be able to feature a number of animated videos, developed by Transitions Optical, to communicate eye care concepts to our users."

Eighty percent of what children learn during their first few years is visual.  Knowing how important precious sight is to learning and reading, Transitions Optical donated over 150 Spanish and bilingual books to Milagro Charter School's Library.

"At Transitions Optical, we strongly believe that healthy sight plays a vital role as part of a child's learning and development process," said Manuel Solis, multicultural manager, Transitions Optical.  "Growing up, I had problems with my vision, and my parents always insisted on taking me every year to see the eye doctor.  Their constant care translated into years of healthy sight for me and contributed to the passion I share with Transitions Optical to help parents better understand eye care and the role healthy vision plays as part of their child's life."  

For more information about healthy sight and to obtain eye health materials in Spanish, visit www.transitions.com and www.aprendasobreanteojos.com.

About Transitions Optical, Inc.

Transitions Optical is a joint venture of PPG Industries, Inc. and Essilor International.  The first to successfully commercialize a plastic photochromic lens in 1990, today the company is a leading supplier of photochromics to optical manufacturers worldwide. Transitions Optical offers the most advanced photochromic technology and the widest selection of lens designs, materials and brand names.

Transitions® lenses are as clear as regular eyeglass lenses until dangerous UV rays are present.  Then, the brighter the sun, the darker they get – getting as dark as sunglasses, providing protection in bright, glaring light.  Since Transitions lenses darken only as much as needed, they can be worn comfortably year-round to provide convenience and 100 percent automatic UVA/UVB and glare protection every day – sunny, cloudy or in between.

For more information about the company and Transitions lenses, the first to earn the American Optometric Association's Seal of Acceptance for Ultraviolet Absorbers/Blockers, visit Transitions.com or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).

SOURCE Transitions Optical, Inc.

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SOURCE Transitions Optical, Inc.
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