Navigation Links
Trajectory's Virtual Reality and Cancer Services Programs Win Top GOLD Awards From Nation's Most Elite Healthcare Advertising Awards Program
Date:5/15/2017

National industry-leading healthcare marketing awards competition Aster Awards has recognized Trajectory with two GOLD awards for its Virtual Reality healthcare marketing program for Reading Health System and its "We Vs. C" cancer services foundation/fundraising program for RWJ University Hospital Hamilton.

READING HEALTH SYSTEM VIRTUAL REALITY
As part of Trajectory’s integrated healthcare campaign promoting the opening of Reading HealthPlex for Advanced Surgical & Patient Care, the agency developed a Virtual Tour video for multiple pre-launch marketing purposes as well as a fully immersive Virtual Reality experience for special applications (i.e. use at events for personal demonstrations with special glasses). Since the facility was still under construction, the Virtual Tour Video and Virtual Reality Experience provided varied audiences (community, physicians and medical practitioners, key stakeholders and influencers) with a preview of what the completed facility had to offer – in a way that was as unique, differentiating and compelling as the facility itself.

Virtual Reality deliverable highlights included VR Microsite, Real-time 3D Simulation, VR Real-time 3D Simulation (optimized version), Virtual 360° Panoramic Video Tour, Virtual Tour Video and Grand Opening Events: VIP Open House, Physician Open House, Community Open House, Employee Drop-In Open House, EMS Open House.

RWJ UNIVERSITY HOSPITAL HAMILTON (RWJBARNABAS HEALTH) PROJECT WE VS. C
This unique two-year healthcare marketing cause campaign combines the healing effects of song, dance, music and the arts – to highlight and support RWJ University Hospital Hamilton (RWJBarnabas Health) Cancer Services program. Fundraising efforts will contribute to a vital $8.5 million, two-year project geared exclusively for enhancements to RWJ Hamilton’s comprehensive cancer program.

Given the crowded market filled with many Breast Cancer/fundraising initiatives, the program required an impactful and compelling brand identity, both visual and messaging, to target both the public and potential donors. Trajectory deliverables included program name and logo to umbrella the overall two-year project, long-form writing of brochure materials and solicitation materials for outreach and promotion, development of marketing roadmap and all aspects of launch marketing materials. Success of "We Vs. C" will be measured through funds raised to save more lives through prevention, detection, treatment and ongoing support.

For more information about Trajectory – brand consultancy/marketing agency dedicated to creating the momentum for brands to thrive in today's health + wellness economy – visit http://www.trajectory4brands.com.

Read the full story at http://www.prweb.com/releases/2017/05/prweb14334166.htm.


'/>"/>
Source: PRWeb
Copyright©2017 Vocus, Inc.
All rights reserved


Related medicine news :

1. Infertility Meets Social Media in a Virtual Video Contest to Win a Donated IVF Cycle
2. Healthentic Selected to Present During November's HR.com Virtual Conference
3. McShane Insurance of Texas Announces Ground-Breaking Virtual Insurance Office and Digital Marketing Campaign
4. NTSA Announces That I/ITSEC Event Will Feature Healthcare Applications and Uses In Modeling, Simulation, and Virtual Reality
5. NewsWatch Recently Featured the “Phobia Free” Mobile Application by Virtually Free on National Television
6. Virtual reality hands may help stroke survivors recover hand function
7. Virtual sailing simulator shows key role of recreation
8. Transform Your Look Virtually with the State-of-the-Art Hair Restoration App “Hair Now”
9. Lampe-Batkin Associates Unveils Its New Custom Virtual Insurance Office and Digital Marketing Campaign
10. Finn’s JM&J Insurance Agency Unveils Custom Virtual Insurance Office and New Digital Marketing Campaign
11. Dallas’ Park Cities Pet Sitter Continues to Provide Pet Sitting Service Despite the City’s Virtual Shutdown Due to a Severe Ice and Snow Storm
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... , ... Lori R. Somekh, founder of the Law Office of Somekh ... law and special needs planning attorneys. “Membership in ElderCounsel helps our office remain up ... network with elder law attorneys nationwide,” said Somekh. , ElderCounsel was ...
(Date:10/13/2017)... ... October 13, 2017 , ... Many families have long-term ... long-term care insurance companies have a waiver for care if the client has a ... when the family pays for care, is often waived, so the benefits from their ...
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... Ellevate Network, ... in business to advocate for action towards gender equality at their inaugural Summit in ... around the globe, and reached a social audience of over 3 million. To watch ...
(Date:10/13/2017)... ... 2017 , ... Yisrayl Hawkins, Pastor and Overseer at The House of Yahweh, ... and least understood books in the Holy Scriptures, Revelation. The Book of Revelation paints ... for centuries. Many have tossed it off as mere rubbish, but Yisrayl Hawkins says ...
(Date:10/13/2017)... ... October 13, 2017 , ... ... Agile Software Development, has been awarded a contract by the Center for Medicare ... (BPA) aims to accelerate the enterprise use of Agile methodologies in a consistent ...
Breaking Medicine News(10 mins):
(Date:9/28/2017)... 28, 2017 Hill-Rom Holdings, Inc. (NYSE: HRC), ... call and webcast on Friday, November 3, 2017, beginning ... ending at approximately 8:30 a.m. (CDT) / 9:30 a.m. ... 2017 financial performance and guidance for 2018, Hill-Rom executives ... enhance operational performance, and long-range financial outlook through 2020. ...
(Date:9/27/2017)... Sept. 27, 2017  Commended for their devotion to personalized ... Ranked as number one in the South Florida Business Journal,s ... Inc. 5000 yearly list, the national specialty pharmacy has found ... Bardisa will soon be honored by SFBJ as the ... Set to receive his award in October, Bardisa ...
(Date:9/25/2017)... 25, 2017   Montrium , an industry ... today—from the IQPC Trial Master Files & Inspection ... that EastHORN Clinical Services has selected eTMF ... TMF management. EastHORN, a leading European contract research ... increase transparency to enable greater collaboration with sponsors, ...
Breaking Medicine Technology: