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TrainingPeaks Selected As "Official Training Software" Of Bike MS And Joe Friel Selected As The "Official Coach"

Participants of the National Multiple Sclerosis Society's 100 Bike MS® fundraising events can now map, plan and train for their rides with Joe Friel and

Lafayette, CO (PRWEB) July 7, 2009 - has been selected as the "Official Training Software" of BikeMS®, the National MS Society's charity fundraising ride series, which offers 100 unique events across the country annually. Bike MS participants can now map their rides, keep a food diary, workout log and track their heart rate, power, speed and much more either manually or by uploading exercise data from one of more than 80 popular training devices.

The National MS Society selected Joe Friel, endurance coach, author of the Cyclist's Training Bible and owner of the coaching company TrainingBible Coaching to be "Official Coach" of Bike MS. Friel developed a range of training plans for cyclists that are available on the TrainingPeaks software to provide Bike MS participants with the motivation and skills necessary to arrive well-prepared for their Bike MS experience, allowing them to finish their event eager to return for the following year.

"The support available through Training Peaks will ensure that all Bike MS participants have access to the training and tools they need to meet their own personal challenge and enjoy the ride - regardless of their level of experience," said Graham McReynolds, Executive Vice President of Marketing and Development at the Society. "Bike MS riders bring millions of dollars to the MS cause, so we want to honor their extraordinary efforts by providing the very best tools available to support their training and ride experience."

BikeMS event participants will have their choice of 6 cycling plans designed by Joe Friel for various route lengths -- from 50 miles to 150 miles, and ability levels -- from the beginner to the experienced rider. Participants will receive daily email workout reminders and they can track their progress as they move toward the day of the event in either a free Basic Personal Edition or in a Premium Personal Edition TrainingPeaks account for a monthly subscription fee.

"We are honored to have this opportunity to support Bike MS event participants with their extraordinary fundraising efforts as they pursue their vision of a world free of MS," said Donavon Guyot, CEO of Peaksware, the development company of TrainingPeaks. "By providing our TrainingPeaks software to each participant, we are helping all riders be a more effective part of the MS movement."

"TrainingBible Coaching is pleased to be working closely with the Bike MS program, revered as the largest organized cycling series in the country," said Joe Friel, founder of the coaching company. "As the Official Coaching Partner we are helping thousands of riders prepare for their challenges while they raise money for a great cause."

Cyclists currently registered for a Bike MS event will soon have access to both Joe Friel's training plans and to a TrainingPeaks account tailored for Bike MS and accessible directly from their fundraising website.

About Peaksware:
Peaksware, LLC, founded in 1999, develops software systems to help motivated individuals and professionals achieve health, fitness and peak performance. In addition to the world's leading online training and nutrition log,, Peaksware also produces the desktop products Device Agent and WKO+. Each of these products is sold both direct to consumers and can also be customized in a white label format for enterprise customers. For more information or to discuss business development opportunities contact

About TrainingBible Coaching:
TrainingBible Coaching applies the proven training methodologies and philosophies of its renowned books to client programs. The mission of TrainingBible Coaching is to provide coaching services to results-driven endurance athletes. This incorporates triathlon and cycling athletes from beginner to elite, both male and female.
To learn more about TrainingBible Coaching, please visit

About Bike MS:
Established in l980, the National MS Society's Bike MS® program is the largest organized cycling series in the country. Between March and October, l00 unique cycling events are offered by National MS Society chapters nationwide. Each ride in the Bike MS series offers distinct local flavor, while maintaining a well-organized, fully-supported, and exceptional overall experience. The Society offers fundraising and training assistance, as well as a consistently high level of safety and support on each ride. Bike MS brings people together as individuals and as teams to conquer a challenge and share an unforgettable experience with friends, family and coworkers, all while making a difference in the lives of people affected by MS. Visit for additional information.

About the U.S. National Multiple Sclerosis Society:
MS stops people from moving. The National MS Society exists to make sure it doesn't. The Society addresses the challenges of each person affected by MS by funding cutting edge research, driving change through advocacy, facilitating professional education, collaborating with MS organizations around the world, and providing programs and services designed to help people with MS and their families move their lives forward. In 2008 alone, through its national office and 50 state network of chapters, it devoted over $136 million to programs that enhanced more than one million lives. To move us closer to a world free of MS, the Society also invested nearly $50 million to support 440 research projects around the world. To learn more about multiple sclerosis and the service programs the Society offers visit

About Multiple Sclerosis:
Multiple sclerosis, an unpredictable, often disabling disease of the central nervous system, interrupts the flow of information within the brain, and between the brain and body. Every hour in the United States, someone is newly diagnosed with MS. Symptoms range from reduced or lost mobility to numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 400,000 people in the U.S., and 2.1 million worldwide.


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