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Training Mask LLC Announces the Signing of World-Renowned Coach Brian MacKenzie

Cadillac, MI (PRWEB) July 25, 2014

Training Mask LLC, is proud to announce the signing of coach Brian MacKenzie to an endorsement agreement to promote the mask and its’ benefits worldwide. He has studied altitude and hypoxic training for over 10 years, and ran over 30 ultra marathons including Western States 100 and is a finisher of the Angeles Crest 100-mile endurance run. Brian is a world-renowned strength and conditioning coach and the innovator of the endurance, strength and conditioning paradigm. He created CrossFit Endurance (, which specializes in movement with an emphasis in running, cycling, and swimming mechanics. MacKenzie’s program teaches over 70 seminars per year worldwide and provides free programming via CFE. “After using all different types of altitude tents, breathing machines and various masks, I came across Training Mask 2.0 about 6 months ago. This is a badass piece of training equipment! When the company approached me to work with them, it was a perfect fit. Based on years of trial and error, I am excited to educate others with functional workouts to help increase their athletic performance using the mask.” said Brian.

Training Mask CEO, Casey Danford said. “Brian has been studying hypoxic training for over 10 years. His experience and knowledge in training at altitude will be of tremendous importance to the Training Mask 2.0 product. I am excited about the opportunity to partner with Brian to educate our consumers about the benefits of the mask.”

MacKenzie and his program have been featured in Competitor Magazine, Runners World, Triathlete Magazine, Men's Journal, ESPN Rise, The Economist, Tim Ferriss' New York Times bestseller The 4-Hour Body, Men's Running UK, LA Sport & Fitness, Muscle & Performance Magazine, and Rivera Magazine. He has consulted with several teams, including the 2012 & 2013 Western Athletic Conference Champions San Jose State Women's Swim Team. Brian works with several CrossFit Games athletes including Rich Froning Jr (3X CrossFit Games Champion) and Reebok sponsored athlete Danielle Horan (2013 North East Regional Winner). He also coaches Erin Cafaro (2X Olympic Gold Medalist in Rowing – W8+), Taylor Ritzel (2012 Olympic Gold Medalist - W8+), Sara Hendershot (2012 Olympian - W2), 10X Molokai to Oahu Paddleboard Champion and big wave surfer Jamie Mitchell, along with several other professional and elite level athletes.

About Training Mask
Training Mask LLC is headquartered in Cadillac, MI and is a rapidly expanding, training equipment company that developed and distributes an innovative mask that simulates the benefits of altitude training. Founded and lead by Casey Danford, Training Mask’s patent pending mask benefits athletes of all types from CrossFit, mixed martial arts, team sports, endurance sports enthusiasts in running, cycling and triathlons as well as general health and fitness. Training Mask is sold domestically in over 640 Dick’s Sporting Goods retail locations, at online retailers including and, and is distributed in 40 countries including Australia, Brazil, Hong Kong and throughout Europe. For more information, please visit

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