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Toys'R'Us Kicks Off Fundraising Campaign to Benefit Autism Speaks
Date:2/28/2008

Nation's Leading Specialty Toy Retailer Highlights 'Ten Toys That Speak To

Autism'

WAYNE, N.J., Feb. 28 /PRNewswire/ -- This weekend, Toys"R"Us, in conjunction with the Toys"R"Us Children's Fund, will kick off its second annual fundraising campaign to benefit Autism Speaks, the nation's leading organization dedicated to facilitating research that will uncover the causes of, develop treatments for and discover a cure for autism. From March 2 through May 2, Toys"R"Us will collect cash donations in all 585 Toys"R"Us stores across the country and online at http://www.Toysrus.com/AutismSpeaks. The program coincides with Autism Awareness Month in April.

In addition to collecting monetary donations, Toys"R"Us is committed to helping Autism Speaks increase public awareness about the disorder. Together with Autism Speaks and the National Lekotek Center, an independent organization dedicated to children with disabilities, Toys"R"Us has again developed a special edition of the Toys"R"Us Toy Guide for Differently-Abled Kids that identifies "Ten Toys That Speak To Autism." The items selected promote development of language, creativity and social skills. The "Ten Toys That Speak To Autism" and other information about the disorder are available in all Toys"R"Us stores and online at http://www.Toysrus.com/AutismSpeaks.

"We are proud to continue our support of Autism Speaks in its efforts to advocate for the needs of children and families," said Jerry Storch, Chairman and CEO, Toys"R"Us, Inc. "At Toys"R"Us, we love kids and are especially pleased that we can offer the 'Ten Toys That Speak To Autism' to help bring the joy of play and learning to kids impacted by this disorder."

Last year, the Toys"R"Us in-store fundraising campaign raised more than $1.1 million to support Autism Speaks in it
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SOURCE Toys"R"Us, Inc.
Copyright©2008 PR Newswire.
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