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Toys"R"Us, Inc. Announces Partnership With Safe Kids Worldwide to Help Keep Children Safe
Date:7/10/2008

rus.com/Safety" target="_new">http://www.Toysrus.com/Safety, the company's dedicated safety information website. Toys"R"Us, Inc. employees will also have the opportunity to learn more about these safety initiatives, so they can share the information with customers, friends and family.

"Toys"R"Us has long been an advocate for children's safety, and our partnership will enable us to reach more parents with critical information about injury prevention," said Mitch Stoller, President and CEO, Safe Kids Worldwide. "With accidental injuries remaining the number one cause of death of children ages 1-14, educating parents about making behavioral changes and taking preventative measures is key to ensuring the safety of all children."

Now that school is out and summer is in full swing, parents can learn about ways to keep their children safe by reading a guide to summer safety available on http://www.Toysrus.com/Safety. These tips are especially valuable for parents during the summer months when childhood injuries typically peak and approximately three million children ages 14 and under visit the emergency room.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer. Currently it sells merchandise through more than 1500 stores, including 584 Toys"R"Us stores and 262 Babies"R"Us stores in the U.S., more than 680 international stores in 33 countries, which includes licensed and franchise stores, and through its Internet site at http://www.Toysrus.com.

About Safe Kids Worldwide

Safe Kids Worldwide is a global network of organizations whose mission is to prevent accidental childhood injury, a leading killer of children 14 and under. More than 450 coalitions in 16 countries bring together health and safety experts, educators, corporations, foundations, governments and volunteers to
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SOURCE Toys"R"Us, Inc.
Copyright©2008 PR Newswire.
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