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Toys"R"Us, Inc. Announces Partnership With Safe Kids Worldwide to Help Keep Children Safe
Date:7/10/2008

Organizations Unite to Help Educate Parents About Preventing Accidental

Childhood Injuries Throughout the Year

WAYNE, N.J., July 10 /PRNewswire/ -- Toys"R"Us, Inc. announced today that it will partner with Safe Kids Worldwide, the world's leading childhood injury prevention organization, to provide parents and caregivers with valuable information about keeping children safe during key times of the year when they are at most risk of accidental injuries.

Through this partnership, Toys"R"Us, Inc. and Safe Kids Worldwide will create comprehensive childhood safety campaigns to educate parents about injury prevention. Initial efforts will focus on:

-- Summer Safety: Ride-on toys, water, backyard, bicycle and street safety

-- Baby Safety: Childproofing the home, and tub and crib safety

-- Halloween Safety: Safety tips for choosing costumes and trick-or-treating

-- Holiday Toy Safety: Gift selection, proper assembly and safe play tips for the holiday season

-- Travel Safety: Car seat and child passenger safety, and tips for childproofing unfamiliar places

"We are pleased to partner with Safe Kids Worldwide, an organization that has contributed significantly to a decline in the number of childhood injuries and deaths by educating parents and caregivers about potential risks and dangers," said Jerry Storch, Chairman and CEO, Toys"R"Us, Inc. "Toys"R"Us, Inc. shares in the mission of Safe Kids Worldwide to do all we can to help parents keep their children safe at all times."

The safety campaigns will provide tips for parents regarding accident prevention, as well as the latest trends and research on childhood injuries during key times of the year. This information will be disseminated by representatives and experts from the national network of Safe Kids Worldwide and through printed materials and in-store signage. The safety tips will also be available year-round on

SOURCE Toys"R"Us, Inc.
Copyright©2008 PR Newswire.
All rights reserved

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