Navigation Links
Toys"R"Us, Inc. Announces Partnership With Safe Kids Worldwide to Help Keep Children Safe

Organizations Unite to Help Educate Parents About Preventing Accidental

Childhood Injuries Throughout the Year

WAYNE, N.J., July 10 /PRNewswire/ -- Toys"R"Us, Inc. announced today that it will partner with Safe Kids Worldwide, the world's leading childhood injury prevention organization, to provide parents and caregivers with valuable information about keeping children safe during key times of the year when they are at most risk of accidental injuries.

Through this partnership, Toys"R"Us, Inc. and Safe Kids Worldwide will create comprehensive childhood safety campaigns to educate parents about injury prevention. Initial efforts will focus on:

-- Summer Safety: Ride-on toys, water, backyard, bicycle and street safety

-- Baby Safety: Childproofing the home, and tub and crib safety

-- Halloween Safety: Safety tips for choosing costumes and trick-or-treating

-- Holiday Toy Safety: Gift selection, proper assembly and safe play tips for the holiday season

-- Travel Safety: Car seat and child passenger safety, and tips for childproofing unfamiliar places

"We are pleased to partner with Safe Kids Worldwide, an organization that has contributed significantly to a decline in the number of childhood injuries and deaths by educating parents and caregivers about potential risks and dangers," said Jerry Storch, Chairman and CEO, Toys"R"Us, Inc. "Toys"R"Us, Inc. shares in the mission of Safe Kids Worldwide to do all we can to help parents keep their children safe at all times."

The safety campaigns will provide tips for parents regarding accident prevention, as well as the latest trends and research on childhood injuries during key times of the year. This information will be disseminated by representatives and experts from the national network of Safe Kids Worldwide and through printed materials and in-store signage. The safety tips will also be available year-round on, the company's dedicated safety information website. Toys"R"Us, Inc. employees will also have the opportunity to learn more about these safety initiatives, so they can share the information with customers, friends and family.

"Toys"R"Us has long been an advocate for children's safety, and our partnership will enable us to reach more parents with critical information about injury prevention," said Mitch Stoller, President and CEO, Safe Kids Worldwide. "With accidental injuries remaining the number one cause of death of children ages 1-14, educating parents about making behavioral changes and taking preventative measures is key to ensuring the safety of all children."

Now that school is out and summer is in full swing, parents can learn about ways to keep their children safe by reading a guide to summer safety available on These tips are especially valuable for parents during the summer months when childhood injuries typically peak and approximately three million children ages 14 and under visit the emergency room.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer. Currently it sells merchandise through more than 1500 stores, including 584 Toys"R"Us stores and 262 Babies"R"Us stores in the U.S., more than 680 international stores in 33 countries, which includes licensed and franchise stores, and through its Internet site at

About Safe Kids Worldwide

Safe Kids Worldwide is a global network of organizations whose mission is to prevent accidental childhood injury, a leading killer of children 14 and under. More than 450 coalitions in 16 countries bring together health and safety experts, educators, corporations, foundations, governments and volunteers to educate and protect families. The organization was founded in 1987 by Children's National Medical Center with support from Johnson & Johnson.

SOURCE Toys"R"Us, Inc.
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. HHS Announces $75 Million in Supplemental Funding to States for Pandemic Flu Preparedness
2. CRC Health Group Announces Acquisition of Bayside Marin Recovery Center, San Rafael
3. UHW Announces: Antelope Valley Hospital Caregivers and Board Vote to Ratify First Union Contract With SEIU UHW-West
4. HEI, Inc. Announces Sale of RFID Division Assets
5. Caraco Pharmaceutical Laboratories, Ltd. Announces FDA Approval to Market Generic Version of Zyloprim(R)
6. Mettler-Toledo International Inc. Announces Webcast of Presentation at Thomas Weisel Partners 2007 Healthcare Conference
7. Z Trim Announces Revocation of Gregory Halpern Severence Agreement
8. Brooke Franchise Corporation Announces Selected July Results
9. Manor Care, Inc. Announces Record Date for Special Stockholder Meeting
10. Caraco Pharmaceutical Laboratories, Ltd. Announces FDA Approval to Market Generic Version of Adipex-P(R)
11. Planet Technologies Announces Agreement to Acquire Antigen Laboratories
Post Your Comments:
(Date:11/27/2015)... , ... November 27, 2015 , ... ... the well-respected Microsoft Dynamics SL User Group (MSDSLUG). Recognized as Microsoft’s official group ... group of Microsoft Dynamics SL software users, partners, industry experts and representatives. Intellitec ...
(Date:11/27/2015)... ... November 27, 2015 , ... Keeping in mind ... mental health and wellness consultation, has collaborated with a leading web-based marketplace for ... gap experienced by parents and bring advice from parenting experts within their reach. ...
(Date:11/27/2015)... ... November 27, 2015 , ... Dr. Thomas Dunlap and ... Dr. Tucker Bierbaum with Emergency Medicine at St., Joseph Health System’s Santa Rosa ... Sepsis conditions present in similar ways and require time-critical intervention to avoid large area ...
(Date:11/26/2015)... ... November 26, 2015 , ... Patients at Serenity ... have come together on Thanksgiving Day to share the things that they are ... the Serenity Point YouTube channel, patients displayed what they wrote on index cards, ...
(Date:11/26/2015)... VA (PRWEB) , ... November 26, 2015 , ... ... an American Express Travel Representative. As a franchise owner, Somu now offers travelers, ... of cruise, destination wedding packages, private cruise sales, as well as, cabin upgrades ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... DUBLIN , November 26, 2015 /PRNewswire/ ... the addition of the "2016 Future ... Drugs of Abuse Testing Market: Supplier Shares, ... report to their offering. --> ... of the "2016 Future Horizons and ...
(Date:11/26/2015)... STOCKHOLM , November 26, 2015 /PRNewswire/ ... --> Juntendo universitetssjukhus ser potential att ... av magnetresonansbilder (MR-bilder) för patienter med ... tecknat ett forskningsavtal med SyntheticMR AB för ... kliniska forskningsprojekt på sjukhuset. Med SyMRI kan ...
(Date:11/26/2015)... , November 26, 2015 /PRNewswire/ ... --> adds "Global ... and "Investigation Report on China Repaglinide ... 2021 forecasts data and information to ... . --> ...
Breaking Medicine Technology: