Navigation Links
Top Ranked Intimate Brands Outperform All Major Financial Indices in Profit Growth and Revenue Growth over Past 10 Years
Date:10/7/2015

Top ranked intimate brands outperform major financial indices in profit growth and revenue growth over the past 10 years, according to MBLM’s Brand Intimacy 2015 Report, which examines ultimate brand relationships.

From 2005 to 2014, intimate brands enjoy an average of five percent more revenue growth and 11 percent profit growth over the S&P 500. That translates to an average of $33 billion per year in average revenue for the top brands and more than $9 billion in average annual profit. Brand Intimacy delivers comparable performance to the Fortune 500 as well.

Examining this performance a little deeper, brands that achieve the highest levels of intimacy also enjoy greater price resilience. Consumers of these brands are five times more willing to pay 20 percent more.

This year’s report contains one of the most comprehensive rankings of brands based on emotion, analyzing the responses of 6,000 consumers and 52,000 brand evaluations across nine industries in the U.S., Mexico and UAE. MBLM’s reports and interactive Brand Ranking Tool showcase the performance of almost 400 brands, revealing the characteristics and intensity of the consumer bonds.

“Brand intimacy is a new benchmark for our times and the marketing challenges of today. This year’s findings confirm that the way to think about, build and measure brands can lead to untapped business potential,” stated Mario Natarelli, MBLM’s managing partner.

The report revealed that in the U.S., Apple took first place followed by BMW and Toyota placing second and third, respectively. The top 10 is rounded out by: Amazon, Harley-Davidson, Disney, Coca-Cola, Whole Foods, GMC and Samsung.

Other notable findings include:

  • Apple ranked #1 in the U.S., Mexico and the UAE
  • The automotive industry is the strongest performing of the nine industries analyzed in the U.S., Mexico and the UAE

In the U.S.:

  • Retail came in second and health & beauty came in third; travel & leisure is the poorest performing category
  • Twenty-five percent of people surveyed have intimate brand relationships
  • Those under 35 tend to have emotional relationships with technology, entertainment and retail brands, while those over 35 have stronger connections with consumer packaged goods
  • Harley Davidson was the #1 brand among men
  • Toyota ranked highest for fulfillment, which centers on exceeding expectations and performance
  • Lego ranked highest for its associations with nostalgia
  • Google ranked #1 for enhancement, enabling improvement through use of the brand. Google also ranked 16th overall
  • Ben and Jerry’s was seen as strongest on indulgence
  • Mercedes Benz is the top brand related to the identity archetype, meaning it reflects an aspirational image or admired values
  • Startup Uber ranked 14th among automotive brands

To download the full Brand Intimacy 2015 Report or explore the Ranking Tool please visit: http://mblm.com/brandintimacy/.

Methodology:

During the spring of 2015, Praxis Research partners conducted an online quantitative survey among 6,000 consumers in the U.S., Mexico and the UAE. Participants were screened respondents on age (18-64) and annual household income ($35K or more) in the U.S. and socio-economic levels in Mexico and the UAE (A, B and C socio-economic levels). Quotas were established to ensure that the sample mirrored census data for age, gender, income/SEL and region. MBLM and Praxis Research crafted the survey instrument using insight from extensive qualitative research conducted on the topic of Brand Intimacy. The survey was designed primarily to understand the extent to which consumers have relationships with brands and the strength of those relationships, from fairly detached to highly intimate. It is important to note that this study provides more than a mere ranking of brand performance, and was specifically designed to provide prescriptive guidance to marketers. The agency modeled data from approximately 52,000 brand evaluations to quantify the mechanisms that drive Brand Intimacy. Through factor analysis, structural equation modeling and other sophisticated analytic techniques, the research allows marketers to better understand which levers need to be pulled to build intimacy between their brands and consumers.

# # #

About MBLM: MBLM is the Brand Intimacy Agency, dedicated to creating greater intimacy between people, brands and technology. With offices in seven countries, our multidisciplinary teams help clients deliver stronger marketing outcomes and returns for the long term. To learn more about how we can help you create and sustain ultimate brand relationships, visit mblm.com.

Read the full story at http://www.prweb.com/releases/2015/10/prweb13006902.htm.


'/>"/>
Source: PRWeb
Copyright©2015 Vocus, Inc.
All rights reserved

Related medicine news :

1. Loyola University New Orleans’ School of Nursing is Ranked Among Best Online Nursing Programs for Third Straight Year
2. Hospitals ranked on complications after hip and knee replacement surgeries
3. The Mount Sinai Hospital Achieves Honor Roll Status, Ranked 16th in the Nation by U.S. News & World Report
4. Mercy Ranked Nationally in Three Medical Specialties, Named No. 2 in Maryland by U.S. News and World Report (2014-2015)
5. CyraCom Ranked Among the World’s Largest Language Service Providers
6. HostGator.com Is Ranked As One Of The Best Reseller Hosting Suppliers
7. Medical Billing Schools Ranked, Reviewed on Popular Resource Site
8. Securityhunter is Ranked Number 123 on the Inc. Magazine List of the 5000 Fastest-Growing Privately-Owned Companies for 2014
9. Best Cheap Hosting USA: Bluehost And JustHost Are Ranked As The Best VPS Hosting Suppliers
10. Big Cloud Analytics Chief Scientist Ranked #1 for Author Productivity by the American Marketing Association
11. NetDimensions Ranked as a Leader in the 2015 Aragon Research Globe™ for Enterprise Learning
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/20/2019)... ... 20, 2019 , ... People are healed by different kinds ... George Goodheart , Here is a new, ... Mini-Encyclopedia of Ways to Develop and Deepen Wonder-full Relationships . 2019.     550 pages.    Paperback, ...
(Date:3/20/2019)... ... March 20, 2019 , ... Dr. ... has some advice for financial consultants: “Learn to practice mindfulness.” , In ... Financial Advisor magazine, Dr. Lowrance writes that financial advisors are discovering the power ...
(Date:3/20/2019)... ... March 20, 2019 , ... ... of Medicine and Biosciences (KCU) as vice provost for oral health initiatives. Koelbl ... establishing a College of Dental Medicine on the university’s Joplin, Missouri, campus. The ...
(Date:3/20/2019)... ... March 20, 2019 , ... Adam Equipment, a leading provider of professional balances ... Paris from 26-28 March at Paris expo Porte de Versailles in France. , During ... series of balances. Both balance lines include models that deliver two to five ...
(Date:3/19/2019)... ... ... Pet Wants is pleased to announce that Nick Saam and Hannah Kim, ... 2018 Rookie of the Year Award. The award was presented at the company’s national ... in the summer of 2018 and launched their business incredibly quickly and efficiently. With ...
Breaking Medicine News(10 mins):
(Date:3/20/2019)... PLYMOUTH, Ind. (PRWEB) , ... March 20, 2019 ... ... Lankford Group of companies. A leading third-party retirement plan administration firm specializing in ... employer-sponsored plans. , As CEO Brad Lankford said, “Latitude is as much an ...
(Date:3/20/2019)... SOLANA BEACH, Calif. (PRWEB) , ... ... ... the world’s fastest-growing digital marketplace for outsourced research services and products, announced ... researchers an array of HEOR services. The Canadian-based company offers RWE research, ...
(Date:3/19/2019)... ... 19, 2019 , ... AltaPointe Health is taking part in ... Independent for Life (SAIL). At the core of the SAIL program is the ... stay active and reduce their chances of falling. , Twenty-three AltaPointe staff ...
Breaking Medicine Technology: