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Top Online Health & Lifestyle Media Brand Inks Major Book Deal
Date:12/10/2008

to reach their health goals. Prior to founding SparkPeople, Downie co-launched the world's second largest auction website, which became pre-IPO eBay's first acquisition. He took his proceeds from the sale to launch SparkPeople, and later made it free, to help fulfill his personal mission: to help "spark" millions of people to reach their goals and lead healthier lives.

Leading SparkPeople's publishing and media partnership efforts is Tami Booth Corwin, the newly-appointed Executive Vice President of Publishing and Content. Formerly a President and Editor-In-Chief at Rodale, Inc. and one of The Wall Street Journal's 2005 50 Women To Watch, Corwin has helped sign, develop and/or launch successful multimedia brands and brand extensions such as The South Beach Diet, The Biggest Loser and An Inconvenient Truth. She will focus her efforts on growing the SparkPeople brand and its offline extensions. "I joined SparkPeople because I believe passionately in its mission, and based on the growth statistics and passion among its membership alone, SparkPeople is already fast becoming a cultural phenomenon. I'm very excited about this project because I've seen firsthand how a book can drive a brand. I'm delighted to be working with Hay House, who shares our mission and has a great track record of successful and innovative publishing."

THE SPARK was sold at auction to Hay House by the Stephanie Tade Agency in a major deal, and will publish in January 2010.

About SparkPeople

SparkPeople.com is a leading health and weight-loss website that teaches people how to stop dieting for good and make the transition to a permanent healthy lifestyle. The SparkPeople.com philosophy, combined with smart motivational strategies and a collection of personalized online tools, has helped thousands of members lose weight and keep it off and improve their lives in numerous ways. SparkPe
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SOURCE SparkPeople.com
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