Cultural Phenomenon SparkPeople.com Goes Multi-Platform
Company Appoints Tami Booth Corwin To New Position of EVP, Publishing and Content
NEW YORK, Dec. 10 /PRNewswire/ -- In its first major offline content deal, SparkPeople.com has signed with Hay House, the world's leading publisher of self-improvement books and products, to publish THE SPARK: The Secret Formula for Losing Weight, Getting Fit, and Transforming Your Life. The book will give readers a proven program to improve their health, lose weight and reach their goals with a unique combination of health and weight loss advice integrated with innovative motivation and goal-setting techniques, inspiration and community. One of the unique elements of THESPARK will be SparkPeople members directly participating in authoring and promoting the book.
With 4.5 million members and 100 million page views per month, SparkPeople.com has become one of the world's largest and most engaged health & lifestyle websites. A powerful and inspirational web resource, SparkPeople offers nutrition, diet, health, fitness and goal setting tools, motivation, support and resources. SparkPeople.com is the only major site of its kind to make these programs 100% free to users. Over 175,000 new members join SparkPeople each month - almost 6,000 per day. Among its community are thousands of members with dramatic weight loss and health success stories who are regularly featured in the media. Among others, SparkPeople members' appearances have included Ellen, E! Entertainment News, Fox News, The Today Show, and Good Housekeeping, and the covers of USA Today and Woman's World.
The book will be authored by Chris Downie, SparkPeople's Founder, CEO and one of the site's Motivation Experts. Unique among CEOs in the category, Downie appears regularly on the site, personally leading teams and fitness challenges, and helping members
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