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Top Latin American Television Companies Commit to Addressing AIDS
Date:2/18/2009

Felipe Calderon Hinojosa called on global leaders to focus attention and resources on the global AIDS crisis, including the often overlooked, but growing, pandemic in Latin America," said Tina Hoff, Vice President and Director of Media Partnerships at the Kaiser Family Foundation, which is the Secretariat for the Global Media AIDS Initiative. "This commitment by Latin American broadcasters is an important step toward motivating social change and delivering life-saving information to young people across the region."

"Although Latin America is the third most impacted region of the world in terms of the number of people living with HIV/AIDS, after Africa and the Caribbean, the epidemic in the region is often invisible. The decision by mass media to come together in an effort to increase the amount and quality of the information they offer through different programming formats creates an unprecedented opportunity to reach our audiences with information, link them to resources, and challenge stigma," said Leandro Cahn, Director of Communication of Fundacion Huesped.

Since its inception, the GMAI has launched coordinated, large-scale media partnerships in Africa, Asia-Pacific, Eastern Europe, and the Caribbean. The IMLAS marks the first such mobilization in Latin America and the fifth GMAI-supported regional media coalition.

About HIV/AIDS in Latin America

According to UNAIDS, an estimated 1.7 million people are living with HIV/AIDS in Latin America, making the region the third most heavily impacted in terms of HIV incidence. In 2007, an estimated 140,000 people were newly infected with HIV in the region, and an estimated 60,000 died as a result of HIV/AIDS. Several factors have contributed to or exacerbated the epidemic in Latin America and complicate its response, including poverty, stigma, discrimination, homophobia, gender inequalities, migration, and lack of access to education and health care. Also,
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SOURCE Kaiser Family Foundation
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