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Top Latin American Television Companies Commit to Addressing AIDS
Date:2/18/2009

Broadcasters Join Global Response to Stem Spread of HIV and Challenge Stigma

MENLO PARK, Calif., Feb. 18 /PRNewswire-USNewswire/ -- Senior executives of leading media companies from Latin America announced the establishment of the Iniciativa de Medios Latinoamericanos sobre el SIDA (IMLAS) -- the first Latin American Media Partnership on HIV/AIDS. This announcement follows a meeting last month held in conjunction with the National Association of Television Program Executives (NATPE) Conference. Organized in response to the Global Media AIDS Initiative (GMAI), a U.N.-supported effort launched in 2004 by the Kaiser Family Foundation together with UNAIDS to mobilize media around the world in response to the pandemic, the new Partnership promotes collaboration and leverages resources among media across the region to increase knowledge and reduce stigma.

Founding members of IMLAS include: Canal 13 (Argentina), Ecuavisa (Ecuador), TC Television (Ecuador), Telefe (Argentina), Televisa (Mexico), TV Azteca (Mexico), and TV Globo (Brazil). The Partnership will work to expand its membership across Latin America, with the goal of uniting the region's broadcast community in response to AIDS. The GMAI has partnered with Fundacion Huesped, a non-governmental organization based in Buenos Aires, to provide day-to-day operational support for IMLAS.

Recognizing the unique power of media to inform, connect with life-saving services, and challenge stereotypes, participating broadcast executives agreed to develop and coordinate a series of concrete initiatives, including a regional public information campaign and journalism workshops and other skills-building programs. Other broadcasters from the across the region will be encouraged to join the coalition to extend reach.

"Last year, Mexico City hosted the XVII International AIDS Conference, during which UN Secretary General Ban Ki-Moon and Mexican President
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SOURCE Kaiser Family Foundation
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