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Top DTC Marketers Choose Obama Over Romney and Palin
Date:4/27/2010

p; 
Increase overall costs.     Yes - 73%     No - 27%
Help increase pharma sales.     Yes - 75%     No - 25%

Marketers polled at the DTC National expect heavier FDA regulation of DTC.

Will the FDA…                                           
Have tougher regulations in 2011?     Yes - 79%     No - 21%
Make social media more accessible?     Yes - 65%     No - 35%
Be more vigilant under Obama?     Yes - 69%     No - 31%

Marketers polled at the DTC National expect modest growth in DTC spending in 2010.

Which do you expect to be closest final tally for pharma spending in 2010?
Down 0 to 5% - 11%
Flat - 19%
Up 1% to 3% - 49%
Up 5% to 10% - 20%
Up more than 10% - 1%

For complete polling results please contact the DTC Perspectives, Inc. offices at (973) 377-2106.
The DTC National Conference is designed to provide DTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in DTC marketing. Over the three-day conference, the more than 550 attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities. Attendance is recommended for all industry members, including pharmaceutical brand team members, agency executives, media buyers and planners, market researchers, media partners and solution providers.

For more information on the DTC National Conference, please visit

Source: PRWeb
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