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Toothpaste and Toothbrush Manufacturing in China Industry Research Report – Now Available from IBISWorld
Date:4/21/2013

San Francisco, CA (PRWEB) April 21, 2013

In the five years through 2013, revenue for the Toothpaste and Toothbrush Manufacturing industry in China has been growing 9.5% annually. In 2013, IBISWorld expects the industry to generate $2.6 billion.

Demand for daily-use industry products like toothpaste and toothbrushes has been increasing in line with household income levels and consumption power. Other industry products, such as whitening strips, dental floss, and mouthwash, only account for a small proportion of industry revenue, says IBISWorld.

The major companies in the Toothpaste and Toothbrush Manufacturing industry are foreign-invested and have dominated the Chinese market for many years. These include Colgate Palmolive, Procter & Gamble, and Unilever. Domestic brands continue to lose market share to these major foreign firms, as Chinese consumers, increasingly conscious of dental hygiene practices, look to well-known and reliable foreign brands for their needs. As a result, the Chinese government has placed strict regulations on toothpaste manufacturers, requiring all ingredients to be listed specifically on packaging.

Standards for herbal toothpaste, a growing niche product segment in the industry will likely be introduced in the next five years, says IBISWorld. The competitiveness of local brands, like Liangmianzhen and Lengsuanling, in this product segment has been increasing.

For more information, visit IBISWorld’s Toothpaste and Toothbrush Manufacturing in
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