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Tom's of Maine Introduces a Patent-Pending New Formula with the Launch of its Natural Clean & Gentle Care and Sensitive Care Toothpastes
Date:3/20/2008

tive.

Tom's of Maine's new Sensitive Care also offers, in addition to the benefits listed above:

-- Reduced sensitivity -- We use clinically proven potassium nitrate, a

naturally occurring mineral, to reduce sensitivity in teeth.

The following new Tom's of Maine products are now available in stores or by finding online retailers at http://www.tomsofmaine.com/toms/store_locator.asp :

-- Natural Clean & Gentle Care Anticavity plus Whitening SLS-free

Fluoride toothpaste -- available in Peppermint and Fennel

-- Natural Clean & Gentle Care Anticavity plus Dry Mouth Soother SLS-

free Fluoride toothpaste -- available in Apricot and Lemon-Lime

-- Natural Clean & Gentle Care Antiplaque plus Whitening SLS-free

Fluoride-Free toothpaste -- available in Cinnamon-Clove and Spearmint

-- Sensitive Care Antiplaque SLS-free toothpaste -- available in

Wintermint and our newest flavor, Black Currant

About Tom's of Maine

Founded in Kennebunk, Maine, by Tom and Kate Chappell in 1970, Tom's of Maine creates effective personal care products using simple, natural ingredients derived from plants and minerals. Tom's of Maine products- toothpaste, mouthwash, floss, deodorant, and soap-do not contain artificial sweeteners, preservatives, colors, flavors, or animal ingredients; are tested for safety and efficacy without the use of animals; are biodegradable; and are packaged in earth-friendly ways. Our philosophy of "Natural Care" guides us in doing what is right for our customers, employees, communities, and environment. We fulfill our Natural Care mission by donating 10% of our profits to charitable organizations; by encouraging our employees to use 5% of their paid time in volunteer work; by adhering to our standards of natural, sustainable, and responsible; and by not testing
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SOURCE Tom's of Maine
Copyright©2008 PR Newswire.
All rights reserved

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