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Tom's of Maine Introduces a Patent-Pending New Formula with the Launch of its Natural Clean & Gentle Care and Sensitive Care Toothpastes
Date:3/20/2008

~~ New Ingredient Creates a Natural Foaming Experience ~~

KENNEBUNK, Maine, March 20 /PRNewswire/ -- Tom's of Maine, a leader in natural oral and body care, announced a patent-pending breakthrough formula in its new Natural Clean & Gentle Care and Natural Sensitive Care Toothpastes.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080320/NETH004 )

(Logo: http://www.newscom.com/cgi-bin/prnh/20050713/NEW010LOGO)

Tom Chappell, cofounder & CEO of Tom's of Maine, announced the discovery, stating, "Tom's of Maine is always looking for new ways to work in nature and use the best it has to offer to create great, effective products. Whenever we make a discovery we measure it against our Stewardship Model, which sets our standards for natural, sustainable, and responsible. The Tom's research team has discovered that the natural ingredient glycyrrhizin, from purified licorice root, creates a natural foaming experience for dispersing ingredients in the mouth. Glycyrrhizin needs no additional processing and is gentle on gums -- great news for those looking for a gentle brushing experience!"
Tom's of Maine's new Clean & Gentle Care offers a variety of benefits:

-- Soothing brushing experience -- We've added xylitol (from birch trees

or corn), gentle glycerin, and organic aloe for their soothing

properties.

-- Mild natural flavor -- Delicious natural flavor oils leave your mouth

feeling clean and fresh.

-- Sensitive to the planet -- We use recycled and recyclable packaging

and invest in wind energy to power our factory.

-- SLS-free -- The foaming properties of glycyrrhizin replace the need

for SLS (which may, for some people, occasionally be irritating) or

an SLS alterna
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SOURCE Tom's of Maine
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