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Tomorrow's Top Designers Advance DVT Awareness at Parsons AAS Line Debut Exhibition
Date:5/7/2008

- Coalition to Prevent Deep-Vein Thrombosis (DVT) partners with Parsons The

New School for Design to create new awareness icon - - Exhibition of Work by Graduating Students in Parsons AAS Fashion Program

on View May 7-16 at Sheila G. Johnson Design Center -

NEW YORK, May 7 /PRNewswire/ -- Deep-Vein Thrombosis (DVT) awareness comes to the forefront tonight at the Parsons The New School for Design's annual AAS Line Debut. As part of its mission to continue raising public knowledge of this serious and potentially life-threatening condition, the Coalition to Prevent DVT has partnered with Parsons, one of the world's leading institutions for design education, to create a new symbol for DVT awareness.

Leg wear designed by select Parsons' AAS Fashion Studies students will be unveiled on the runway this evening in conjunction with the school's AAS Line Debut, an exhibition that showcases more than 40 innovative looks by emerging designers from this leading professional fashion degree program. The leg wear will provide the inspiration for a new DVT awareness symbol. Based on the Coalition's DVT Awareness by Design program, leg wear was selected as the design medium for DVT awareness because DVT is a blood clot that most often forms in the leg, then may migrate to the lung where it can cause pulmonary embolism (PE).

"Parsons' participation in the DVT awareness campaign and the school's stellar reputation in the design world will help us engage the public and continue to raise awareness of this under-recognized yet serious condition," said Melanie Bloom, Coalition to Prevent DVT National Patient Spokesperson. Bloom became an outspoken advocate for DVT awareness after her husband, NBC Correspondent David Bloom, died of complications from DVT while covering the war in Iraq.

Each year up to two million people in the United States suffer from DVT, and approximately 300,000 die from its potentially fatal complication, pulmo
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SOURCE Coalition to Prevent DVT
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