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Together Rx Access(R) Program Enrolls More Than 1.5 Million Americans Without Prescription Drug Coverage
Date:5/19/2008

y leaders and constituents.

New Insights about the Uninsured

"Since the launch of Together Rx Access, we have gained new and important insights about people without insurance that have helped shape and focus our educational and enrollment efforts," explained Ms. Whiteley. "Sharing these lessons with others, including community leaders, healthcare professionals, legislators, and advocacy groups, has been instrumental in expanding prescription access for uninsured people across the country."

One of the most important learnings is that there is no "one size fits all" approach when communicating with the uninsured population, who represent a broad range of diverse individuals and families. Additional key Program learnings include the knowledge that:

-- Women tend to be more involved than men in making decisions about

family healthcare;

-- Those over 40 years of age are much more engaged in healthcare than

their younger counterparts; and

-- Many of the uninsured are web users as evidenced by the success of

online enrollment.

Together Rx Access credits one-on-one communications with helping to sustain the Program's momentum. This method has proven extremely effective in engaging individuals and families who are uninsured. A personal conversation or assistance in completing the application reassures potential cardholders of the Program benefits and often helps answer common questions.

About Together Rx Access

The Together Rx Access Card was created by leading pharmaceutical companies to help hardworking Americans and their families gain access to immediate and meaningful savings on prescription products right at their neighborhood pharmacy. Most cardholders save 25 to 40 percent(1) on brand- name prescription products. More than 300 brand-name prescription products are included in the Program.(2) Savings are also available on a wide range of generics. Medicines in the Program inc
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SOURCE Together Rx Access
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