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Todobebe's New Family TV Show Debuts as #1 Show in the U.S. Among All Adults 18 to 34
Date:7/30/2008

Leading in both English and Spanish Across Networks Including FOX, ABC, NBC

and CBS

MIAMI, July 30 /PRNewswire/ -- Todobebe, Inc., the leading media company dedicated to the adventures of parenting, announced that "Viva la Familia! de Todobebe" (Hooray for Families! from Todobebe), its new TV show for mothers and young families, debuted Friday night July 25th in Prime Time delivering 3.3 million viewers 2+ and made Univision the #1 network for the 10pm ET/PT (9pm Central) hour among all Adults 18-34, Adults 18-24, and Persons 12-34.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080116/CLW082LOGO )

(Photo: http://www.newscom.com/cgi-bin/prnh/20080730/CLW063-a )

(Logo: http://www.newscom.com/cgi-bin/prnh/20080730/CLW063LOGO-b )

"If there is any question as to which families make up the new general market in the United States, this delivery says it all," said Gillian Sandler, CEO & Chairman, Todobebe, Inc.

The new family show stars the actress, singer, and expecting mother Aracely Arambula, who is also a co-executive producer, and is co-hosted by Todobebe's co-founder, Chief Editor, and author Jeannette Kaplun.

About Todobebe, Inc.

Founded in 1999, Todobebe, Inc. is the leading media company dedicated to the adventures of parenting; its award-winning branded properties have pioneered new advertising models and serve Spanish speaking families raising babies and children through: The Family TV show and multi-media promotions platform: Viva la Familia! de Todobebe; Todobebe.com the #1 Internet destination for Spanish-speaking families expecting and raising babies, Todobebe radio capsules syndicated via ABC Radio Networks, Todobebe TV, DVDs, and radio shows distributed in Mexico, South and Central America; The Todobebe Magazine distributed in the top newspapers in the United States; The Todobebe Book, the parenting guide for babies 0-12 months published by Harper Collins-Rayo; Todobebe Parenting Tips, airing hourly in stores nationwide in the US via the Premier Retail Network, and in hospitals in Mexico via Canal Angeles. Among its prestigious awards are the 2007 Canyon Ranch Institute Prevention Pioneer Award, and its Suncoast Emmy(R) nomination as the best service TV program.

About Viva La Familia de Todobebe

Produced by Todobebe, Inc. in Los Angeles, California, and Miami, Florida, Viva La Familia de Todobebe's Executive Producers include Julia Dangond, Melissa Escobar, Aracely Arambula, and co-executive producers: Luis Balauguer, Alejandro Asensi, and Latin World Entertainment.


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SOURCE Todobebe, Inc.
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