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Today Show and American Legacy Foundation(R) Team Up to Help Smokers Call it Quits
Date:1/29/2009

n-air follow-ups in March. Online components will play a prominent role in the series with invaluable information on smoking cessation from the EX(R) campaign (BecomeAnEX.org) for smokers on the TodayShow.com and iVillage.com Web sites. Smokers to be profiled on the series include:

Kim Clark, of Baltimore, MD, is the mother of two girls and is quitting for them. She has vowed that they will never touch a cigarette and knows as a mom that she has to set a good example.

Greg Roberts, 32, of Upper Marlboro, MD, has been a "closet smoker" for several years. Prior to his full-time job as a school counselor he worked as a minister of music for several prestigious "mega-ministries." Due to the financial crisis, Roberts has had to commute to a full-time position in Hampton, VA, while his wife and young son remain in the Washington, DC area, adding stress that results in making quitting even more difficult.

John Puglisi, 43, of Clifton, NJ, works in Manhattan. Puglisi currently smokes a pack of cigarettes a day and has been trying to quit for two years. His entire family is behind him, hoping that this time will do the trick.

The American Legacy Foundation(R) is dedicated to building a world where young people reject tobacco and anyone can quit. Located in Washington, D.C., the foundation develops programs that address the health effects of tobacco use, especially among vulnerable populations disproportionately affected by the toll of tobacco, through grants, technical assistance and training, partnerships, youth activism, and counter-marketing and grassroots marketing campaigns. The Foundation's programs include truth(R), a national youth smoking prevention campaign that has been cited as contributing to significant declines in youth smoking; EX(R), an innovative public health program designed to speak to smokers in their
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SOURCE American Legacy Foundation
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