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The researchers say the strength of this study is in highlighting the relationship between increased PoP activities in retail stores in the school neighbourhood and school smoking prevalence. This suggests that PoP activities contribute to an environment that promotes student smoking, the study concludes.

However, Nykiforuk, a professor in the University of Albertas School of Public Health, sees many possibilities to counter the tobacco industrys marketing tactics. At the time of this study, there were few regulations on PoP in Canada. Since then, several provinces and territories have adopted or are planning to adopt legislation to regulate PoP. This is a great start, but we can do more.

Schools should be encouraged to work with retailers in their area to address the posting of health warnings in stores and to support reduced access to tobacco. Legislators should think about stronger regulations that eliminate PoP advertising or prohibit the sale of tobacco in school neighbourhoods. And future research should consider the presence of school programs and policies that could influence smoking prevalence, as well as community variables.

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