Navigation Links
Tobacco marketers targeting teens near schools
Date:11/27/2007

Joe Camel may be long gone, but that doesnt mean tobacco marketers have abandoned their efforts to get young people hooked on smoking.

A new Canadian study reports that tobacco marketers have found a way around tobacco advertising restrictions, reaching teens by marketing in retail shops located near high schools. The findings, published in the Canadian Journal of Public Health, suggest the strategy is working.

At the time of the study, we found that, compared to retail stores near schools with low smoking prevalence, stores near schools with high smoking prevalence had significantly lower prices per cigarette, more in-store promotions and fewer government-sponsored health warnings, said University of Alberta researcher and study co-author Candace Nykiforuk.

The tobacco marketing activity that takes place in storesknown as point-of-purchase (PoP) marketingis a sophisticated strategy designed to counter positive public health initiatives such as tax increases on tobacco, policies restricting cigarette advertising, and anti-smoking legislation, says Nykiforuk. U.S.-based studies have estimated that three out of four adolescents visit retail shops at least once a week, which makes the retail store a powerful venue where teens can be exposed routinely to PoP marketing.

Nykiforuk was part of a team of researchers that looked at tobacco PoP activities in more than 400 retail stores located in 81 randomly selected school neighbourhoods across Canada, and just over 22,000 students in grades 10-11 were surveyed in the study. The majority of retailers located within the school neighbourhoods sold tobacco products, and approximately half of these retailers exhibited tobacco PoP promotional activities. Only a few stores had government-sponsored health warning signs.

Schools with a smoking prevalence greater than 20.6 per cent had more neighbourhood stores with in-store tobacco promotions and access to lower prices on cigarettes. We also observed that schools with a lower smoking prevalence had more stores in the neighbourhood that posted government health warning signs about smoking, said Nykiforuk.

The researchers say the strength of this study is in highlighting the relationship between increased PoP activities in retail stores in the school neighbourhood and school smoking prevalence. This suggests that PoP activities contribute to an environment that promotes student smoking, the study concludes.

However, Nykiforuk, a professor in the University of Albertas School of Public Health, sees many possibilities to counter the tobacco industrys marketing tactics. At the time of this study, there were few regulations on PoP in Canada. Since then, several provinces and territories have adopted or are planning to adopt legislation to regulate PoP. This is a great start, but we can do more.

Schools should be encouraged to work with retailers in their area to address the posting of health warnings in stores and to support reduced access to tobacco. Legislators should think about stronger regulations that eliminate PoP advertising or prohibit the sale of tobacco in school neighbourhoods. And future research should consider the presence of school programs and policies that could influence smoking prevalence, as well as community variables.


'/>"/>

Contact: Isabela C. Varela
isabela.varela@ualberta.ca
780-492-6041
University of Alberta
Source:Eurekalert

Related medicine news :

1. Pitt study finds inequality in tobacco advertising
2. Tennessee Faith Leaders Call on Reps. Gordon & Blackburn to Co-sponsor Legislation to Protect Kids from Tobacco
3. President Bush Should Protect Kids, Not Big Tobacco By Signing Bill to Increase Cigarette Tax, Fund SCHIP
4. Big Tobaccos Latest Dirty Trick: Deceiving Oregon Voters
5. OSF HealthCare Achieves Impressive Tobacco Quit Rates with the Free & Clear(R) Quit For Life(TM) Program
6. Tobacco-Free Kids Applauds Tyra Banks for Exposing the Ugly Truth About Smoking
7. Congressional Support Grows for FDA Regulation of Tobacco: Bill Now Sponsored by 55 Senators, 200 Representatives
8. Congress Starts Hearings on FDAs Control of Tobacco
9. Presidents Veto of Bill to Increase Cigarette Tax, Fund SCHIP Benefits Big Tobacco at Expense of Americas Kids
10. UGA study: Youth exposed to smokeless tobacco ads despite settlement
11. Virginia Faith Leaders Call on Senators Webb & Warner to Cosponsor Legislation to Protect Kids from Tobacco
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/19/2017)... ... ... In a continuous effort to raise awareness of autism and common toxins found ... natural and organic latex mattresses, has announced that they will donate $1 to the ... recent viral Facebook video receives, up to $10,000.00. , The luxury online ...
(Date:5/19/2017)... ... May 19, 2017 , ... DMG Productions is ... of Innovations with Ed Begley, Jr., airing fourth quarter 2017 on FOX Business. ... clean, organic dietary supplement made from naturally occurring ingredients. Innovations will enlighten viewers ...
(Date:5/19/2017)... ... May 19, 2017 , ... Springfield, Vermont-based law firm of Brady/Callahan has ... Good Reasons To Hire An Experienced Personal Injury Attorney, " the article offers insight ... injury. As the article says. if someone is injured due to another person's ...
(Date:5/19/2017)... ... May 19, 2017 , ... The Miller Agency, a ... families and business owners in the region, is embarking on a cooperative charity ... their families. , Multiple sclerosis (MS) is a demyelinating disease that affects the ...
(Date:5/19/2017)... (PRWEB) , ... May 19, 2017 , ... ... containerization, today announced a sponsorship and speaking session at the 7th Annual ... the longest-running hosted enterprise mobility and digital transformation conference whose expressed purpose is ...
Breaking Medicine News(10 mins):
(Date:5/10/2017)... 10, 2017  The Corporate Whistleblower Center says, ... sleep therapy clinics to call us anytime at ... is involved in a substantial scheme to overbill ... from an employee of a medical equipment company ... to provide medical practice groups with extra generous incentives ...
(Date:5/9/2017)... , May 9, 2017  Demonstrating its ... board of directors for the Pharmaceutical Research and ... for membership. Biopharmaceutical companies will now have to ... order to be eligible to join PhRMA. ... the board is sending a clear message that ...
(Date:5/8/2017)... FLINT, Mich. , May 8, 2017  Diplomat ... WRB Communications, Inc. ("WRB"), a health care ... . WRB specializes in relationship management ... organizations. WRB will ... of Diplomat,s commercialization support services for manufacturers, biotech firms, ...
Breaking Medicine Technology: