Navigation Links
To eat or not to eat? Mental budgets help control consumption
Date:11/17/2009

If you feel like you're in a losing battle with a triple-chocolate cake, a "mental budget" can help, according to a new study in the Journal of Consumer Research.

"There are some behaviors that consumers try to limit but have trouble doing so," write authors Parthasarathy Krishnamurthy (University of Houston) and Sonja Prokopec (ESSEC Business School, France). "Even as one aims to curtail consumption of sugars and fat, one ends up consuming the tiramisu or the triple-chocolate cake. Such discrepancies between one's goals and actual behaviors represent instances of self-control failure."

Overconsumption is a serious issue in the United States. For example, National Institutes of Health statistics show that two-thirds of American adults are overweight, with associated direct economic medical costs of $78.5 billion each year. About 70 million Americans are attempting to control their food intake.

So, how do consumers rein in overeating? In weight-loss systems like Weight Watchers , each food is assigned a point value and members are encouraged to limit their total daily consumption to a pre-specified amount of points.

The authors conducted several studies where they encouraged some participants to set mental budgets and compared them to people who did not set budgets. They examined their consumption of sweet treats.

They discovered several patterns. First, having a mental budget alone was not sufficient. Participants also needed to have an active goal of not wanting to consume sweets. Second, the information about the products needed to match the units of the mental budgets. Third, mental budgets succeeded when consumers followed specific numerical recommendations, like the Weight Watchers points.

"For those who wish to cut out those desserts, our research suggests some simple tips," the authors write. "First, it is important to have a mental budget. At the very least, it allows you to keep track of how you are doing with respect to your goal. Second, make sure the budget works as a limit rather than a license for the consumption behavior. To do this, it is important to have an active goal of controlling the consumption."


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. HeartThreads(TM) -- New Line of Inspirational Tee Shirts Designed to Motivate and Foster Overall Mental Health & Wellness Available at HeartThreadsClothing.com
2. Mental Health America Partners With Prescription Audio To Donate $5M in PTSD Treatment Products to Veterans, Active Duty, Families, Providers
3. Swiss Environmental Company Taps RSA to Ensure Business Continuity in the Event of Global H1N1 Pandemic
4. Give an Hour(TM) Partners with American Red Cross and Calls All Mental Health Professionals in Texas to Volunteer Their Services
5. New Energy Spray Uses Capsaicin to Deliver Caffeine for Sustained Mental Focus
6. Not What the Doctor Ordered: Rapid Environmental Change Threatens the Foundations of Human Health
7. Developmental drug may help bone fractures heal after radiation exposure
8. Drake Center is Site for $3.6 Million NIH Grant to Study Mental Rehearsal that Improves Motor Skills in Stroke Patients
9. Surgery, Illness Not Linked to Mental Decline in Seniors
10. Therap Services to Host Conference on Electronic Documentation, Electronic Signatures and Electronic Health Records for the Developmental Disabilities Community
11. BRC for Mental Health gets cash for CRIS
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/8/2016)... ... ... Coast Dental has a new way to help parents keep their children's ... Yvonne Dorrian, DMD, is hosting a free seminar on Friday, February 19 from 2 ... 1207 North Peachtree Parkway in Peachtree City. Dr. Dorrian will have healthy snacks, activities, ...
(Date:2/8/2016)... York, NY (PRWEB) , ... February 08, 2016 , ... ... are too much to handle, you are not alone. According to the Center for ... include heart disease, stroke, type 2 diabetes and certain types of cancer, some of ...
(Date:2/8/2016)... San Francisco, CA (PRWEB) , ... February 08, 2016 , ... ... helped raise $792,000 to help combat pancreatic cancer. , Gary D. Radine, who recently ... who also was the American Cancer Society’s 2015 CEO of the Year , ...
(Date:2/8/2016)... ... February 08, 2016 , ... Discover the Rocky Mountain region’s longest ... and 700 companies. Attendees also get to see the most incredible gardens and ... Home Show , at the Colorado Convention Center - 700 14th St. Denver CO, ...
(Date:2/8/2016)... , ... February 08, 2016 , ... Guruji Mahendra Kumar ... 10th and 11th, 2016 in honor of his birthday on February 10th. During ... Mahendra Trivedi is known by over 250,000 people from over 40 different countries ...
Breaking Medicine News(10 mins):
(Date:2/8/2016)...  The University of Michigan Health System in ... part of the development of four new operating rooms, ... the U.S. to start using new top-of-the-line neurosurgical imaging ... of neurosurgery. --> Karin Muraszko , ... The BrightMatter technology from Synaptive Medical – a highly ...
(Date:2/8/2016)... 2016  Aoxing Pharmaceutical Company, Inc. (NYSE MKT: AXN) today ... ended December 31, 2015, the Company achieved revenue of $8,195,839, ... same quarter in fiscal 2015. --> ... fiscal year 2016 was $2,068,635, or $.03 per share, up ... share, in the Q2 of fiscal year 2015. Gross margin ...
(Date:2/8/2016)... , Feb. 8, 2016 ... the addition of the "Label-Free Detection ... Forecasts to 2020" report to their ... announced the addition of the "Label-Free ... Global Forecasts to 2020" report to ...
Breaking Medicine Technology: