Navigation Links
Time restrictions on TV advertisements ineffective in reducing youth exposure to alcohol ads
Date:12/13/2012

Efforts to reduce underage exposure to alcohol advertising by implementing time restrictions have not worked, according to new research from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health and the Dutch Institute for Alcohol Policy. The report, published in the Journal of Public Affairs, confirms what Dutch researchers had already learned in that country: time restrictions on alcohol advertising actually increase teen exposure, because companies move the advertising to late night.

In 2009, Dutch regulators sought to reduce youth exposure to alcohol advertising by restricting times during which alcohol ads may be aired on television or radio. Under this restriction, alcohol advertising was prohibited between the hours of 6 AM and 9 PM. In 2010, compliance with the time restriction on television was close to 100 percent.

CAMY researchers used simulation analysis to model what would happen if a similar policy were applied to U.S. television advertising for alcohol, taking into account the program type and audience demographics. They found that time restrictions do protect viewers under age 12, but they actually increase the exposure of the young people most likely to start drinking, that is, teens aged 12 to 20. This happens because teens increase as a percentage of the nighttime television audience after 9 PM.

"In light of the policy in the Netherlands and the recommendations for similar policies in other countries, including Ireland and the United Kingdom, determining the impact of time restrictions on youth exposure is a public health priority," said lead author and CAMY researcher Craig Ross, MBA. "In the wake of time restrictions, alcohol companies push their ads onto late night programming, when the adolescent/teenage audience is more highly concentrated, thus increasing advertising exposure for this high-risk group."

Alcohol is the drug most frequently used a
'/>"/>

Contact: Tim Parsons
tmparson@jhsph.edu
410-955-7619
Johns Hopkins University Bloomberg School of Public Health
Source:Eurekalert

Page: 1 2

Related medicine news :

1. Are restrictions to scientific research costing lives?
2. Herbal remedy used to treat hepatitis C proves ineffective, Penn study finds
3. Controlling vascular disease may be key to reducing prevalence of Alzheimers disease
4. Low ghrelin - Reducing appetite at the cost of increased stress?
5. Reducing the side effects of treatment for prostate cancer
6. Timing of antibiotics important in reducing infections after C-section
7. Reducing Ozone Limits Would Save Lives, Report States
8. A nursing program shows promise for reducing deaths from chronic illnesses
9. HPV Vaccine Reducing Infections, Even Among Unvaccinated: Study
10. Kitchen exhaust fans vary in effectiveness in reducing indoor air pollution
11. No Progress in Reducing U.S. Motorcycle Deaths: Report
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/22/2015)... January 22, 2015 Liberty University has received ... program from the Council for Accreditation of Counseling ... of Liberty’s Center for Counseling & Family Studies , ... of the university’s new School of Behavioral Sciences. Prior to ...
(Date:1/22/2015)... California (PRWEB) January 22, 2015 The City of ... at 10 a.m., to commemorate the 42nd anniversary of the Supreme ... States. , “It’s been 42 years since the Roe vs. Wade ... is still as present as ever,” said City of West Hollywood ...
(Date:1/22/2015)... Gabe’s Chemo Duck Program is pleased to announce the release ... for kids with cancer. The Chemo Duck App, available on iTunes ... enjoyable games to help children of all ages living with cancer ... keep kids entertained, educated and at ease while waiting for clinic ...
(Date:1/22/2015)... VogueQueen is a seasoned and trusted leader who consistently ... thrilled to have it lead the wedding dress industry into ... prom dresses for the global market. , “The CEO of ... he focuses on continuing the goal of operational excellence and ...
(Date:1/22/2015)... Angelweddingdress is a famous wedding dress company ... to follow it on Facebook, Twitter, and Pinterest. The fans ... Angelweddingdress draws a lottery every week. , Moreover, the company ... 2015. Click Angelweddingdress homepage for more information. ...
Breaking Medicine News(10 mins):Health News:Liberty University's Resident Master’s Counseling Program Receives CACREP Accreditation 2Health News:Chemo Duck Launches First App Ever Created for Kids with Cancer 2Health News:Chemo Duck Launches First App Ever Created for Kids with Cancer 3Health News:VogueQueen Unveils New Designs of Prom Dresses for 2015 2Health News:Angelweddingdress Invites Its Customers To Follow It On Facebook, Twitter, And Pinterest 2
... Washington, DC Most cancers arise from the epithelium, the ... come from connective tissue cells, like the bones. At ... full-court press to develop new therapies to treat osteosarcoma and ... adolescents and young adults. At the AACR 101st ...
... the health threat posed by Americans, over-consumption of sodium, experts ... Health (HSPH) and The Culinary Institute of America (CIA) called ... that maximize the enjoyment people derive from food. ... reduction as a critical public health priority, much as we ...
... evidence that popular computer games helped in any way ... of British researchers reports that popular brain-training computer games ... fact, the investigation, conducted by the Medical Research Council ... network, revealed that these brain games do little to ...
... by the Columbia Center for Children,s Environmental Health (CCCEH) ... exposure to pollutants can adversely affect children,s cognitive development ... York City (NYC) study. Researchers report ... hydrocarbons (PAHs) in Krakow had a significant reduction in ...
... ... babies. , ... April 20, 2010 -- Building on 175 years of expertise in the care for mothers ... new , , , , ,ePhilanthropy venture dedicated to supporting healthy moms, pregnancies and babies. ...
... U.S. panel says agency should cut levels slowly over next ... News) -- The U.S. Food and Drug Administration should take ... diet over the next decade, an expert panel advised Tuesday. ... independent agency created by Congress to research and advise the ...
Cached Medicine News:Health News:Lombardi research teams hone in on treatments for osteosarcoma and Ewing's sarcoma 2Health News:Lombardi research teams hone in on treatments for osteosarcoma and Ewing's sarcoma 3Health News:Lombardi research teams hone in on treatments for osteosarcoma and Ewing's sarcoma 4Health News:Lombardi research teams hone in on treatments for osteosarcoma and Ewing's sarcoma 5Health News:Experts call for accelerated national sodium reduction initiatives 2Health News:Experts call for accelerated national sodium reduction initiatives 3Health News:Experts call for accelerated national sodium reduction initiatives 4Health News:'Brain Games' Do Not Make You Smarter 2Health News:'Brain Games' Do Not Make You Smarter 3Health News:Children's cognitive ability can be affected by mother's exposure to urban air pollutants 2Health News:Brigham and Women's Hospital Launches Stork Fund 2Health News:Brigham and Women's Hospital Launches Stork Fund 3Health News:Experts Urge FDA to Lower Salt in American Diet 2Health News:Experts Urge FDA to Lower Salt in American Diet 3Health News:Experts Urge FDA to Lower Salt in American Diet 4
(Date:1/23/2015)... Partnership to Fight Chronic Disease (PFCD) released a public opinion poll ... new study analyzing the impact of increased cost sharing on patient ... to educate policy makers and the public on the costs of ... how the Iowa healthcare exchange could be ...
(Date:1/23/2015)... BETHESDA, Md. , Jan. 23, 2015  Northwest Biotherapeutics, Inc. ... developing DCVax® personalized immune therapies for operable and inoperable solid ... will present at the 7 th Annual Phacilitate Immunotherapy ... NW Bio,s presentation at Phacilitate will take place on January ...
(Date:1/23/2015)... , Jan. 23, 2015 More than a third of ... of those with private insurance, filled a prescription for an ... report in this week,s Morbidity and Mortality Weekly Report (MMWR). ... providers to treat moderate to severe pain.  They are also ...
Breaking Medicine Technology:New research shows Iowa health exchange would benefit from improvements 2New research shows Iowa health exchange would benefit from improvements 3NW Bio To Present At The 7th Annual Phacilitate Immunotherapy Forum 2NW Bio To Present At The 7th Annual Phacilitate Immunotherapy Forum 3Opioid painkillers widely prescribed among reproductive age women 2Opioid painkillers widely prescribed among reproductive age women 3
... 2012 Ventana Medical Systems, Inc. ( Ventana ... now introducing a novel platform for special stains, ... customers, challenges with their current process, the new ... automation, baking through staining including deparaffinization, random batch ...
... DCTH ) announced today that the Company has ... Delcath Hepatic CHEMOSAT® Delivery system with the Instituto Oncologico Baselga ... CHEMOSAT program at the IOB will be led by Javier ... Melanoma Programs. Dr. Cortes is also the Head of the ...
Cached Medicine Technology:Ventana Introduces the BenchMark Special Stains Platform 2Ventana Introduces the BenchMark Special Stains Platform 3Delcath Announces Agreement with Instituto Oncologico Baselga for Launch of CHEMOSAT in Spain 2Delcath Announces Agreement with Instituto Oncologico Baselga for Launch of CHEMOSAT in Spain 3Delcath Announces Agreement with Instituto Oncologico Baselga for Launch of CHEMOSAT in Spain 4
... Axiovert 200, the state of the ... has outstanding Zeiss optics with,the wide range ... optimized fluorescence as well as with an ... options, outstanding stability and unique ergonomically designed. ...
... the hallmark of these stereozoom fluorescent microscopes ... top (incident) circular 9W fluorescent ring light ... cool to the touch. Binocular and trinocular ... 44x zoom magnification or high-power 20x to ...
... first inverted microscope to take full advantage ... design enables optical input/output of light and ... and detector equipment. Extendable "Stratum Structure" configuration ... source and other attachments within the infinity ...
... IR/DIC video camera. Olympus wide array of high-quality ... quality and flexibility you need for an efficient ... real-time image of your specimen that can be ... You can even record movies when these easy-to-operate ...
Medicine Products: