Navigation Links
Time for Change - Sunshine and Exercise Part of Holistic Treatment for Osteoporosis
Date:3/7/2009

MUNICH, March 8 /PRNewswire/ -- For an expert opinion visit: http://62.193.238.61/blueprinttv/osteoporosis/IWDosteoporosis-expert-opinion. html (Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field. Remove the space if one exists.)

The clocks will soon be changing, giving more daylight hours and further opportunity for women to help protect themselves from the risks associated with osteoporosis, according to a new campaign DAIICHI SANKYO has launched to coincide with International Women's Day taking place March 8th, 2009. It aims to raise awareness among women of how to help prevent or manage the disease by adopting a healthy lifestyle. Most sufferers of osteoporosis - a bone disease - are female, and every woman in Europe has a 30% - 50% chance of suffering an osteoporotic fracture during her life.(1) Surprisingly, bone mineral density measurement is underutilised in the majority of European countries. Reasons include, limited availability of densitometers, restrictions in personnel permitted to perform scans, low awareness of usefulness of BMD testing, limited or nonexistent reimbursement.(2)

Exercising, calcium and vitamin D from sunlight are crucial for bone health, according to Professor Juliet Compston, Chair of the European Union Osteoporosis Consultation Panel. "Only a few foods, such as salmon, mackerel and tuna are a good source of vitamin D. However, vitamin D is also made by your body after exposure to the sun. So take advantage of the time change and enjoy some exercise in those longer, warmer days" she said.

Calcium is the most important mineral for your bones and you should have 1,200mg of calcium per day. Not getting enough calcium is associated with low bone mass, rapid bone loss and high fracture rates. Dairy products such as milk, yogurt and cheese - especially the harder types of cheese - dark-green, leafy vegetables such as broccoli or spinach, fish - particularly the fatter species such as salmon - tofu and almonds are all rich sources of calcium.(3)

Professor Compston has contributed to this campaign by providing important and viable advice in the management of osteoporosis. Lifestyle changes can complement drug treatment for women already diagnosed with the disease and if adopted early, reduce the risks associated with osteoporosis. The campaign forms part of the company's commitment to taking a holistic approach to women's health. "International Women's Day celebrates women's achievements and aims to inspire them in the future. DAIICHI SANKYO hopes sharing its knowledge of fighting osteoporosis will empower women of all ages to take control of their bone health" said Reinhard Bauer, CEO of DAIICHI SANKYO EUROPE.

A vodcast by Professor Compston and an article are available on the International Women's Day 2009 website, giving information about osteoporosis and explaining how women of any age can adopt a healthy, "bone-friendly" lifestyle. This includes walking, playing tennis and other exercises that place weight on bones and can reduce the rate of bone loss. Women's bones naturally thin after the menopause because they lose the protective effect of the sex hormone oestrogen. The article also recommends getting out-and-about in sunlight so the body can make more vitamin D, which is essential for absorbing calcium - a key building block for strong bones.

Further information about osteoporosis can be found here: http://www.osteoporosis-disease.eu

DAIICHI SANKYO is a global pharmaceutical company that focuses on researching and marketing innovative medications. The company was created in 2005 through the merger of two traditional Japanese enterprises, Daiichi and Sankyo. With net sales of more than 5.4 billion EUR in fiscal year 2007, DAIICHI SANKYO is one of the world's 20 leading pharmaceutical companies. The company's world headquarters is in Tokyo, and its European base is located in Munich. DAIICHI SANKYO has affiliates in 12 European countries and has been one of the strongest Japanese pharmaceutical companies located in Europe since it set up European production facilities and marketing offices in 1990. The company's research activities focus on the areas of cardiovascular diseases, hematology, diabetes, anti-infectives and cancer. Its aim is to develop medications that are "best" in their class or to create new classes of pharmaceutical drugs.

References

1. Randell A, Sambrook PN, Nguyen TV, et al. (1995) Direct clinical and welfare costs of osteoporotic fractures in elderly men and women. Osteoporos Int 5:427.

2. IOF (2001) Osteoporosis in the European Community: A Call to Action.

3. http://www.iofbonehealth.org/patients-public/about-osteoporosis/preve ntion/nutrition/calcium-rich-foods.html (Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field. Remove the space if one exists.)

Forward-looking statements

This press release contains forward-looking statements and information about future developments in the sector, and the legal and business conditions of DAIICHI SANKYO EUROPE GmbH. Such forward-looking statements are uncertain and are subject at all times to the risks of change, particularly to the usual risks faced by a global pharmaceutical company, including the impact of the prices for products and raw materials, medication safety, changes in exchange rates, government regulations, employee relations, taxes, political instability and terrorism as well as the results of independent demands and governmental inquiries that affect the affairs of the company. All forward-looking statements contained in this release hold true as of the date of publication. They do not represent any guarantee of future performance. Actual events and developments could differ materially from the forward-looking statements that are explicitly expressed or implied in these statements. DAIICHI SANKYO EUROPE GmbH assumes no responsibility for the updating of such forward-looking statements about future developments of the sector, legal and business conditions and the company.


'/>"/>
SOURCE Daiichi-Sankyo
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Change to Win Statement on White House Health Care Forum
2. Sysmex Corporation Announces Organizational Changes
3. Study finds injectable birth control causes significant weight gain and changes in body mass
4. Nanophase Announces Changes in Principal Officers and Directors
5. Crossflo Health Information Exchange Project Presented at HP Health and Life Sciences Symposium
6. Calling Policies Unreasonable, 123 Members of Congress Press for Changes in Medicare Home Oxygen Policies for Emergency Care, Supplies and Other Obligations After 36 Months of Service
7. Doctors call for change in how non-active TB in immigrant children treated
8. Lilly Announces Leadership Changes
9. The Catalyst Foundations Groundbreaking ACE Study-Based Services Bring Transformational Change to Healthcare
10. Jonas Brothers Change for the Children Foundation to Provide Diabetes Camp Scholarships
11. Otsuka America Pharmaceutical, Inc. and Otsuka Pharmaceutical Development & Commercialization, Inc. Announce Restructuring Changes Aimed at Growing Otsukas Pharmaceutical Business Worldwide
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... ... ... in a crisis. Her son James, eight, was out of control. Prone to extreme mood ... something upset him, he couldn’t control his emotions,” remembers Marcy. “If there was a ... children and say he was going to kill them. If we were driving on ...
(Date:6/24/2016)... ... June 24, 2016 , ... Dr. ... accelerated orthodontic treatment. Dr. Cheng has extensive experience with all areas of orthodontics, ... and accelerated osteogenic orthodontics. , Micro-osteoperforation is a revolutionary adjunct to orthodontic ...
(Date:6/24/2016)... ... 24, 2016 , ... People across the U.S. are sharpening their pencils and ... essay contest in which patients and their families pay tribute to a genetic counselor ... National Society of Genetic Counselors (NSGC) Annual Education Conference (AEC) this September. , ...
(Date:6/24/2016)... Nevada (PRWEB) , ... June 24, 2016 , ... ... Vegas client, The Grove Investment Group (TGIG), has initiated cultivation and processing operations ... in Las Vegas and Pahrump, Nevada. , Puradigm is the manufacturer of a ...
(Date:6/24/2016)... ... June 24, 2016 , ... Venture Construction Group (VCG) ... held on June 20th at the Woodmont Country Club at 1201 Rockville Pike, ... organization dedicated to helping service members that have been wounded in battle and their ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... , June 26, 2016 ... care operating models within the health care industry is ... financial efficiency , Deloitte offers a suite of ... business issues impacting efficient cost optimization: labor resource analysis, ... These services facilitate better outcomes and better economics ...
(Date:6/24/2016)... Calif. , June 24, 2016  Global ... a biopharmaceutical company developing novel therapeutics for the ... needs, today announced the closing of its previously ... common stock, at the public offering price of ... the offering were offered by GBT. GBT estimates ...
(Date:6/24/2016)... DUBLIN , June 24, 2016 ... addition of the "Structural Electronics 2015-2025: Applications, ... In-Mold Electronics, Smart ... Integrated Photovoltaics Structural electronics involves ... as load-bearing, protective structures, replacing dumb structures such ...
Breaking Medicine Technology: