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Time Magazine Reports on Infinitink Tattoo Ink From Nuvilex
Date:5/27/2009

CHERRY HILL, N.J., May 27 /PRNewswire-FirstCall/ -- Nuvilex, Inc. (OTC Bulletin Board: NVLX), an emerging healthcare consumer products company, announced today that Infinitink(TM), the world's first permanent tattoo ink designed to be both safe and more easily removed, is the subject of a June 1st article in Time Magazine. The story, "Too Fickle for a Tattoo?" updates readers on Infinitink, a product developed to address tattoo regret and broaden the audience for this already popular art form.

"Artists report that new customers requesting Infinitink are most often part of the 'fence-sitter' group, those who have considered getting a tattoo, but have not gotten one because of concerns about permanence," said Martin Schmieg, Chairman and CEO of Nuvilex, Inc. "According to market surveys, this group represents 25% of the over 18-year-old U.S. population. Therefore, we expect strong demand for our solution."

Infinitink was selected as one of Time Magazine's 'Products of the Year' in its November 12, 2007 issue. Since then, Infinitink has undergone further testing and development. Infinitink is now available throughout the United States. To learn more about Infinitink, or to locate an artist, log onto www.Infinitink.com.

About Nuvilex, Inc.

Nuvilex, formerly eFoodSafety.com, is an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products. The company's focus is on developing, licensing and commercializing healthcare products that address the health needs of consumers worldwide. In March 2009, Nuvilex merged with Freedom2 Holdings, Inc., a diversified skin products technology company serving the fast-growing body art, aesthetic, cosmetic and skin therapy markets. More information is available at: <
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SOURCE Nuvilex, Inc.
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