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Tim Gunn Hosts Addressing Psoriasis(TM) Fashion Show to Raise Awareness of Psoriasis
Date:9/2/2009

hallenges of living with moderate to severe plaque psoriasis and how it has impacted their personal style and the clothing they wear.

Since July, thousands of people from the general public - including those without psoriasis - have cast their votes to select the most inspirational story from among the eight winners. Today, Gunn is announcing that Cynthia McGowen of League City, Texas has been voted the most inspirational.

"Walking the runway in the Addressing Psoriasis(TM) Fashion Show has been so exciting. I am thrilled my story was voted as the most inspirational, although I truly believe that all of the winners had very inspiring stories to share," said Cynthia McGowen. "Once I learned more about my condition and how to manage it with the help of my dermatologist, I was able to see style as less of a challenge and more of a fun way to present myself to the world. I hope that others who live with this condition are able to take back their style too."

The winners' stories, as well as footage of the Addressing Psoriasis(TM) Fashion Show will be available on www.addresspsoriasis.com. The Web site also features useful resources about psoriasis - including links to the American Academy of Dermatology, National Psoriasis Foundation and Psoriasis Cure Now - and style tips from Gunn.

Psoriasis, which affects nearly 7 million Americans, is a chronic disease of the immune system that causes the skin cells to grow at an accelerated rate. Although there are several types of psoriasis, approximately 80 percent of psoriasis patients have plaque psoriasis, which causes itchy, red scaly patches which may be painful. People with psoriasis often experience feelings of self-consciousness and choose their clothing because of the appearance of their skin.

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SOURCE Amgen Inc.
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