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Thrive365 Launches New Era of Food Choices for People With Type 2 Diabetes
Date:8/23/2013

>Tennessee was selected as the initial launch audience based on health statistics and smartphone adoption rates. First and foremost, the state ranks in the top ten of the nation for type 2 diabetes and number one for pre-diabetes. In addition, the percentage of the Tennessee population with diabetes has more than doubled from five percent in 1996 to 11.2 percent in 2012. At the same time, smartphone adoption rates in Tennessee are among the best in the South. And over 20 percent of the population already reports using smartphones to look up health information or to communicate with doctors and other health care professionals. Other factors included Nashville’s prominence in the business of health care and hospital
management and the number of accessible media marketplaces in the state.

Although marketing of Thrive365 will be primarily focused on Tennessee over the next three months, the app is currentlyavailable for download on iPhone and iPad devices throughout the United States. Additional features and tools will be added to the program in the coming months. People with non-insulin-dependent type 2 diabetes or pre-diabetes can also sign up for and use the Thrive365 food scoring system via the web at http://www.thrive365.com.

Most features of the Thrive365 app are available at no cost to participants, although certain options—including restaurant menus and location finder—are part of a premium service. The premium service is available for a trial period of six months for $5.99.

Before trying any new eating program, people with diabetes or pre-diabetes should always consult with a qualified healthcare professional. Thrive365 may complement, but cannot replace, professional dietary advice. Beyond making smart food choices, it is equally important to follow a lifestyle that supports diabetes management, like regular exercise, glucose monitoring and
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