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Thrive365 Launches New Era of Food Choices for People With Type 2 Diabetes
Date:8/23/2013

Nashville, TN (PRWEB) August 23, 2013

A patented on-the-go food scoring system called Thrive365 is launching today in Beta on the web and on smartphones nationwide with the goal of helping people with type 2 diabetes take control of their food choices and rediscover the simple joy of eating.

Backed by $10 million in research and development over the past six years, Thrive365 was designed from the ground up to provide people with non-insulin-dependent type 2 diabetes (or pre-diabetes) with immediate access to straightforward food scores that make it simple to plan out food choices for the day or make smart decisions on the fly. As part of the launch, Thrive365 will focus on the state of Tennessee on its way to a nationwide campaign later this year.

The Thrive365 program covers prepared foods, grocery store ingredients, and restaurant menu items for a comprehensive approach to food choices. Each item is assigned a food score, which is easy to find with the smartphone app. If it’s a prepared food, simply scan the bar code with your phone. If you’re preparing a meal from scratch, enter individual ingredients to add up the score—and then save it on your list of recipes for easy access in the future. The Thrive365 app can also pull up the menu of most major restaurants, complete with food scores, so you can make smart choices in advance or at the table.

“Too often, people with diabetes limit their diets to a handful of ‘safe’ foods that inevitably become boring and take the joy out of eating,” said Pier Massa, CEO of Thrive365. “At the same time, they may start to avoid social situations with friends and family where food is involved, and let’s face it, that’s most every gathering in our culture. This unique system helps people with diabetes balance the food they eat throughout the day, without the complexity of calculating carb requirementson a meal-to-meal basis. By putting easy-to-understand food informat
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