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Three Times More Powerful Than Fish Oil, MegaRed(TM) Omega-3 Krill Oil Now Available Nationwide
Date:1/5/2009

SALT LAKE CITY, Jan. 5 /PRNewswire/ -- Health-conscious consumers who are tired of taking several large fish oil softgels every day now have a smaller, more powerful alternative to fish oil supplements in MegaRed(TM) Omega-3 Krill Oil from Schiff. MegaRed delivers essential omega-3 fatty acids combined with powerful antioxidants, and is three times better than fish oil for supporting heart health. One MegaRed softgel per day -- which is about as small as a coffee bean -- supports overall cardiovascular health, helps maintain healthy cholesterol levels and promotes joint health and flexibility. MegaRed is now available nationwide at retailers such as Costco, Walgreens, CVS and Sam's Club.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090105/LAM010)

"The benefits of MegaRed Omega-3 Krill Oil when compared to fish oil supplements, include superior nutritional support, strong antioxidant content and better smell and taste," said Luke Bucci, Ph.D., Schiff vice president of research. "Individuals also love that they only have to take one, small softgel per day as opposed to three large, difficult-to-swallow fish oil softgels that often smell fishy and leave an unpleasant aftertaste."

Bucci notes that consumers are responding well to several distinctive MegaRed advantages, including MegaRed's:

* High levels of key omega-3 fatty acids: Like fish oil, MegaRed provides eicosapentanoic acid (EPA) and docosahexanoic acid (DHA), but MegaRed omega-3s are linked together in a different form with a double-chain phospholipid structure that mimics that of the fats in human cell walls. This structure makes it easy for the body to absorb MegaRed Omega-3 Krill Oil. It also contains astaxanthin, an extremely potent antioxidant the body uses to neutralize free radicals that can damage cells and tissues throughout the body.

* Support of cardiovascular health: A human clinical study of 300mg NKO(TM) Krill Oil (1 MegaRed softgel) was compared with several studies on fish oil. NKO Krill Oil was found to be at least three times better than larger amounts of fish oil. Specifically, 300mg NKO Krill Oil (1 MegaRed softgel) was better than 3000mg of fish oil (three fish oil softgels) for supporting a key marker of cardiovascular health.

* Environmental sustainability: One of the Earth's most abundant and renewable organisms, krill oil is harvested from krill, tiny shrimp-like crustaceans that inhabit the cold ocean areas of the world, primarily the Antarctic and North Pacific Oceans. Well below conservative international catch guidelines, less than 1 percent of the world's 500 million tons of krill is harvested annually, which helps maintain a healthy, sustainable krill population. Bucci adds that MegaRed Omega-3 Krill Oil customers appreciate this, since the environmental impact of over fishing is a growing concern among those who previously relied on fish oil for omega-3 supplementation.

For more information on MegaRed Omega-3 Krill Oil from Schiff call 1-800-526-6251 or visit http://www.schiffmegared.com.

About Schiff Nutrition Group, Inc.

Schiff Nutrition Group, Inc., a leader in the dietary supplement industry for 70 years, is one of the most trusted and respected companies focusing on research, innovation and the delivery of high-quality supplements. Schiff emphasizes the use of the finest natural ingredients to ensure that its products meet strict standards for labeled potency, purity and stability. A pioneer in the glucosamine/chondroitin category, Schiff is the maker of the best-selling Move Free(R) joint care supplements. Based in Salt Lake City, Schiff develops, manufactures, markets and sells branded and private label vitamins and nutritional supplements in the United States and throughout the world.


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SOURCE Schiff Nutrition Group, Inc.
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