Abbott Expands ZonePerfect Nutrition Bar Line to Meet Demand for Dark Chocolate by Active, On-the-Go Consumers
COLUMBUS, Ohio, June 2 /PRNewswire-FirstCall/ -- (NYSE: ABT) - Fueled by demand for nutritious, yet delicious snacks, Abbott today announced the introduction of three new flavors of ZonePerfect(R) Dark Chocolate Nutrition Bars - Dark Chocolate Caramel Pecan, Dark Chocolate Mocha and Dark Chocolate Cookies N' Creme.
Made with real cacao, ZonePerfect Dark Chocolate Nutrition Bars provide balanced nutrition for busy people who refuse to sacrifice great taste. ZonePerfect Dark Chocolate Nutrition Bars provide an excellent source of protein (12 grams per serving), antioxidants (Vitamins C & E, and Selenium), and a good source of 19 essential vitamins and minerals. They contain 180-190 calories per serving.
These bars will appear in new packaging, which features clean lines and ingredient graphics to match the bars' taste sensations inside. The new packaging will be rolled out to all ZonePerfect Nutrition Bar flavors over the coming months.
"Building on the successful launch of ZonePerfect Dark Chocolate Nutrition Bars last year, Abbott is introducing three more delectable flavors for consumers to enjoy," said Monica Hysell, Abbott Nutrition general manager and division vice president, Healthy Living. "Not only do these bars taste great and keep you fueled throughout the day, they also support an important cause. Purchases of ZonePerfect Nutrition Bars can help support music education in our schools through our partner, the VH1 Save The Music Foundation."
Nourishing Music in Our Schools
Through the end of the year, Abbott Nutrition is donating a portion of proceeds from ZonePerfect Nutrition Bar purchases to the VH1 Save The Music Foundation for a total of $120,000, to help the Foundation restore music programs in public schools.
Consumers can participate in the donation campaign by entering UPC codes from ZonePerfect Nutrition Bars online at www.zoneperfect.com/vh1/vh1-index.aspx. With every UPC code entered from a single bar, the makers of ZonePerfect will donate $0.05 and for every multi-pack carton UCP code, $0.50 will be donated to the VH1 Save The Music Foundation, for a total donation of $120,000.
The fundraising effort is part of the ZonePerfect brand's "live.create." campaign, which supports the discovery of music and art at festivals nationwide. The ZonePerfect brand will be sampling its new dark chocolate flavors and hosting a live concert event in conjunction with the VH1 Save The Music Foundation at its upcoming tour stop -- Film Independent's 2009 Los Angeles Film Festival from June 18 - 28. For a complete list of tour stops, visit http://zoneperfect.com/creativity/zp-on-location.
Where to Buy:
ZonePerfect Dark Chocolate Nutrition Bars are available nationwide in the nutrition aisle at grocery stores, mass merchandisers and drug stores. ZonePerfect Nutrition products also can be ordered online at www.AbbottStore.com or by calling 1-800-390-6690.
ZonePerfect Dark Chocolate Nutrition Bars are now available in six delicious flavors:
ZonePerfect Nutrition Bars provide balanced nutrition for busy people who refuse to sacrifice great taste. Full-size ZonePerfect Bars are a good source of 19 essential vitamins and minerals and contain 180-220 calories and 12-15 grams of protein per serving. All ZonePerfect Nutrition Bars contain an ideal balance of carbohydrate, protein and fat to keep on-the-go consumers satisfied. They are available in 19 flavors that appeal to taste preferences at any time of day.
About Abbott Nutrition
Abbott Nutrition (www.AbbottNutrition.com) develops and markets a wide range of science-based infant formulas, medical nutritionals, nutrition and energy bars, and related products to support the growth, health and wellness of people of all ages. Abbott Nutrition's internationally recognized brands include the Similac(R) brand of infant formulas; the Gain(R) brand of growing-up milks for older babies and toddlers; the PediaSure(R) brand of nutritionals and snacks for children; and the Ensure(R) brand of adult nutritionals.
Additionally, Abbott Nutrition is a leader in medical foods clinically shown to address the distinct dietary needs of people with serious health conditions or special nutrient requirements, such as the Glucerna(R) brand of nutrition shakes and bars for people with diabetes. Abbott Nutrition also offers specialized EAS(R) nutrition products to meet the unique needs of competitive athletes.
Abbott (NYSE: ABT) is a global, broad-based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics. The company employs more than 72,000 people and markets its products in more than 130 countries.
Abbott's news releases and other information are available on the company's Web site at www.abbott.com.
Find Out About ZonePerfect's Mission to Nourish Discovery and Celebrate the Arts at www.ZonePerfect.com/About
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